PRESCRIBED TEXT FOR ECO11: Microeconomics 1 SP3 AT OPEN UNIVERSITIES AUSTRALIAPACK CONTAINING:
9780074716991 - MICROECONOMICS 8TH EDITION
9780074717011 - MICROECONOMICS STUDY GUIDE 8TH EDITION
9780074713884 - REAL WORLD ECONOMICS 3RD EDITION
Jackson & McIver's Microeconomics was a winner of The Australia 'Tertiary (Adaptation) Teaching and Learning Package' Awards for Excellence in Education Publishing 2004.
Now in its 8th edition, Jackson & McIver has successfully introduced many new students of economics to the principles essentials to a proper and clear understanding of fundamental economic problems. Written for business students, the authors aim to equip tomorrow's business manager with the necessary knowledge and tools, to analyse and interpret data, and to under the implication of government policies on business.
Thorough Grounding
Written primarily for business majors, Jackson & McIver is a refined and mature, yet up-to-date, text that gives students a thorough grounding in economic principles and theories.
Balanced Approach that Builds Critical Thinking Skills
Jackson & McIver continues to introduce business students to key principles essential to an understanding of fundamental economic problems. Students are introduced to a number of alternative viewpoints, enabling them to form their own views about the benefits and limitations of economic ideology, and to actively analyse economic debates in both the public and private sectors.
Current and Updated
Jackson & McIver is a text that reflects the economic environment that tomorrow's Business Manager will face. It has updated data throughout, with some new case studies included. The 'Practising Economist' feature encourages students to analyse and interpret statistical information for use in the business everyday. Data has been updated throughout the text. Students are encouraged to think about Australia's relative economic characteristics, both globally and within the region, to help cature the international dimensions of economic data and analysis. New case studies have been included.
Table of Contents
Part 1: Introduction to Economics
Ch 1 The nature and method of economics
Appendix: Graphs and their meaning
Ch 2. The economising problem
Ch 3. Demand and supply
Part 2: An Overview of Microeconomics
Ch 4. Allocation and the market system
Ch 5. Organisation of business in Australia
Part 3: The Economics of Markets
Ch 6. Elasticity and its applications
Ch 7. Consumer behaviour
Appendix: Indifference curve analysis
Ch 8. An overview of market structures
Ch 9. The costs of production
Ch10. Pure competition
Ch11. Pure monopoly
Ch12. Monopolistic competition
Ch13. Oligopoly
Ch14. The demand for economic resources
Ch15. Wage determination
Ch16. Rent, interest and profits
Part 4: The Role of Government
Ch17. Market failure and resource allocation
Ch18. Inequality and poverty
Part 5: International Economics
Ch19. Trade, free trade and protection
Glossary
Index
Supplements
Instructor CD to accompany Microeconomics
ISBN: 0074717928
Author(s): JACKSON