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The Psychology of Judgment and Decision Making

by: Scott Plous

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Retail Price: $154.95

Publisher: MCGRAW-HILL,28.02.93

Category: MARKETING Level:

ISBN: 0070504776
ISBN13: 9780070504776

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PRESCRIBED TEXT FOR MKTG6202 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2013

Introduction

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes.

Description

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.

Table of Contents

SECTION ONE: PERCEPTION, MEMORY, AND CONTEXT
CHAPTER 1: Selective Perception
CHAPTER 2: Cognitive Dissonance
CHAPTER 3: Memory and Hindsight Biases
CHAPTER 4: Context Dependence
SECTION TWO: HOW QUESTIONS AFFECT ANSWERS
CHAPTER 5: Plasticity
CHAPTER 6: The Effects of Question Wording and Framing
SECTION THREE: MODELS OF DECISION MAKING
CHAPTER 7: Expected Utility Theory
CHAPTER 8: Paradoxes in Rationality
CHAPTER 9: Descriptive Models of Decision Making
SECTION FOUR: HEURISTICS AND BIASES
CHAPTER 10: The Representativeness Heuristic
CHAPTER 11: The Availability Heuristic
CHAPTER 12: Probability and Risk
CHAPTER 13: Anchoring and Adjustment
CHAPTER 14: The Perception of Randomnest
CHAPTER 15: Correlation, Causation, and Control
CHAPTER 16: Attribution Theory
SECTION FIVE: THE SOCIAL SIDE OF JUDGMENT AND DECISION MAKING
CHAPTER 17: Social Influences
CHAPTER 18: Group Judgments and Decisions
SECTION SIX: COMMON TRAPS
CHAPTER 19: Overconfidence
CHAPTER 20: Self-Fulfilling Prophecies
CHAPTER 21: Behavioral Traps
AFTERWORD: Taking a Step Back