Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Marketing Research, 2nd Edition

by: John Boyce

Notify me when in stock

On-line Price: $99.95 (includes GST)

Paperback package 616

20%Off Retail Price

You save: $25.00

Usually ships within 3-5 business days.

Retail Price: $124.95

Publisher: MCGRAW-HILL,21.07.04

Category: MARKETING Level:

ISBN: 007471421X
ISBN13: 9780074714218

Add to Shopping Cart

PRESCRIBED TEXT FOR:

Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course
Course Code: BSBMKG408A
Subject: Conduct Market Research

ADMMKT303 AT ABA PARRAMATTA - SEMESTER 2 2011

Tailor-made for TAFE, the second edition of Boyce's Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market needs and new technologies.

Marketing Research covers the design of research projects and surveys, focus groups, interviewing, research analysis, reporting and ethics. Each chapter includes learning objectives, examples, key terms, technology updates, critical thinking questions and case-studies, capped off with up to 30 end-of-chapter review questions. Solutions to all questions and case-study tasks are provided to teachers via an Instructors Manual, featuring a range of classroom support tools.
Description

Tailor-made for TAFE, the second edition of Boyce?s Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market needs and new technologies.

Marketing Research covers the design of research projects and surveys, focus groups, interviewing, research analysis, reporting and ethics. Each chapter includes learning objectives, examples, key terms, technology updates, critical thinking questions and case-studies, capped off with up to 30 end-of-chapter review questions. Solutions to all questions and case-study tasks are provided to teachers via an Instructors Manual, featuring a range of classroom support tools.
Key Features

# Training packages: Marketing Research 2e has been updated to meet the revised requirements of the VET National Marketing Curriculum.
# New content: The second edition has been expanded to include:


  * The impact of new technologies, with each chapter detailing the relationship between the Internet and subject disciplines


  * Critical thinking activities, to encourage students to apply the theory to real life situations and marketing research practice


  * Additional information on qualitative versus quantitative research.

# Improved ancillary package: The new Instructor Manual features comprehensive learning objectives, key terms, classroom tips, web links and suggested solutions to end-of-chapter review questions, case study tasks and critical thinking activities. The Online Learning Centre for students is chunkier, with more chapter-by-chapter PowerPoint Slides, a multiple choice Test Bank, extra case studies and weblinks.
# New dynamic design: The new-look design not only makes for easy navigation of the text?s pedagogical features, it includes more visuals and diagrammatic representations to effectively communicate more theoretical concepts.
# Genuine TAFE text: The text is written by a TAFE lecturer with over ten years' experience teaching market research. It incorporates feedback from TAFE teacher reviewers to ensure maximum suitability.
# Reader-friendly: Marketing Research 2e is written in a jargon-free style using plain English and short, manageable paragraphs to ensure easy understanding by students new to theory-based subjects.
# Relevant Australian examples: The text includes contemporary, real life examples to ground case studies in a meaningful context and increase their relevance to the modern workplace.
# End-of-chapter case studies and review questions: With the new ?Practice makes perfect? section, students can test and challenge their understanding of chapter material with more case-study tasks and review questions.
# Learning objectives linked to chapter text: To help students with chapter revision, margin icons identify where each Learning Objective is addressed within the text.
# Glossary: While key terms are highlighted within each chapter, the text also includes a comprehensive glossary as a reference tool.

Table of Contents

Marketing Research
PART 1: Setting the scene
Chapter 1: Introduction to marketing research
Chapter 2: Types of market research projects
Chapter 3: Designing a research project and writing a proposal
PART 2: Exploring the issues
Chapter 4: Secondary data
Chapter 5: Focus groups
Chapter 6: Depth interviews
PART 3: Designing and conducting surveys
Chapter 7: Survey data collection methods
Chapter 8: Sampling
Chapter 9: Measurement and scaling
Chapter 10: An introduction to questionnaire design
Chapter 11: Question structure, pre-coding and pre-testing
Chapter 12: Planning and managing fieldwork
PART 4: Analysing and reporting
Chapter 13: Preparing survey data for analysis
Chapter 14: Understanding and analysing statistical data
Chapter 15: Reporting research
PART 5: Ethics
Chapter 16: Ethical issues in market research
Glossary
Index
Supplements

# Instructor CD to accompany Marketing Research 2e
ISBN: 0074715291
Author(s): BOYCE