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Internet Commerce Metrics and Models in the New Era of Accountability, 1/e

by: Sri Jagannathan, Los Altos, California, Jay Srinivasan, Media, Pennsylvania Jerry Kalman

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Retail Price: $84.95

Publisher: ,May-2001


ISBN: 0130281867
ISBN13: 9780130281869

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  This is a guide to e-commerce business models and metrics written by the former director of e-commerce at Oracle. top


  PTR Overview

  This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models -- and a complete set of metrics for evaluating them.KEY TOPICS:Sridhar Jagannathan identifies 'atomic' business models that serve as 'building blocks' for constructing, understanding, and analyzing complex e-business environments. Jagannathan's five-stack model consists of four horizontal stacks -- platform, content, community and commerce -- combined with a vertical 'services' stack that provides value to each horizontal stack. Using this framework, Jagannathan constructs a complete business model for an e-Commerce store, analyzing the economic consequences of key management choices, and providing detailed metrics executives can use in analyzing the consequences of their own decisions.MARKET:For all e-Commerce entrepreneurs, corporate managers, financial professionals, and consultants.