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Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges

by: Lev Mirlas

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Retail Price: $54.95

Publisher: ,06.11.09

Category: ELECTRONIC COMMERCE Level:

ISBN: 0137148879
ISBN13: 9780137148875

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Description


    top



  * A breakthrough methodology for reducing the cost and complexity of establishing multiple e-commerce sites through the use of a single shared platform


  * Proven planning and organizational management techniques that ensure the success of shared multi-site web commerce platforms


  * Covers all perspectives on multi-site deployment and operation: business, implementation, and technical



Features and Benefits

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Expert guidance on architecting, planning, and managing multiple websites - a challenge more and more enterprises face


  * A breakthrough methodology for reducing the cost and complexity of establishing multiple e-commerce sites through the use of a single shared platform


  * Proven planning and organizational management techniques that ensure the success of shared multi-site web commerce platforms


  * Covers all perspectives on multi-site deployment and operation: business, implementation, and technical



Table of Contents

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Preface


    xix

Acknowledgments


    xxv

About the Author


    xxvii

Introduction


    xxix

Part I: Business Perspective-Opportunities and Challenges of Multisite Commerce

Chapter 1: Multisite Commerce Scenarios


    3

Chapter 2: The Need for a Shared Platform


    19

Chapter 3: Administration of Country Sites on a Shared Platform


    37

Chapter 4: Sharing and Caring


    53

Chapter 5: When Sharing Works


    83

Chapter 6: The Path to a Shared Platform


    99

Chapter 7: Cost Structure of Multiple Sites


    119

Chapter 8: Fundamental Requirements for a Multisite Platform


    135

Part II:

Implementer's Considerations for Efficient Multisite Commerce

Chapter 9: Organizational Resistance


    161

Chapter 10: Managing Requirements


    177

Chapter 11: The Project Team


    191

Chapter 12: Planning for Success


    219

Chapter 13: Dealing with the Unexpected


    241

Part III: Technical Considerations for Efficient Multisite Commerce

Chapter 14: Sharing Hardware and Software


    255

Chapter 15: Sharing Data


    287

Chapter 16: Site Path


    317

Chapter 17: Data Sharing Business Logic


    331

Chapter 18: Data Sharing Architecture Patterns


    361

Index


    377



About the Authors

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During his 20 years at IBM, Lev Mirlas, Licensed Professional Engineer, pioneered the development of multiple commerce sites on a single platform. Mr. Mirlas architected the introduction of multisite business patterns, as well as the B2B and B2C business model patterns in IBM WebSphere Commerce product. In his work, he has accumulated much valuable real-life experience with companies struggling to create multiple sites; this experience serves as the basis of this book. He has obtained numerous patents for inventions in the fields of electronic commerce and trusted computing. Mr. Mirlas obtained his master's degree in engineering from the University of Toronto in 1995.