PRESCRIBED TEXT FOR 21227-INNOVATION & SMALL VENTURE MANAGEMENT AT UTS, SEMESTER 2 2008
This comprehensive introduction to entrepreneurship combines a practical, step-by-step approach with a strong theoretical foundation.
Written to suit the business environments of the Asia-Pacific region, this is a comprehensively adapted edition of Kuratko, Entrepreneurship, the leading text in this discipline in the US. It will be useful to business and social entrepreneurs, in courses including Entrepreneurship, New Venture Creation, and Management courses with an entrepreneurship component.
The text maintains a balance between regional examples and a global focus, acknowledging that entrepreneurs in the Asia Pacific compete over long distances and from small market bases.
The first edition Asia-Pacific adaptation of Kuratko, the leading US Entrepreneurship text.
Provides a comprehensive introduction to Entrepreneurship, useful to both business and social entrepreneurs.
A practical, step-by-step approach is combined with a strong theoretical foundation
The material from Kuratko's text has been thoroughly rewritten to suit the business environments of the Asia-Pacific region.
Features unique and up-to-date research from the Global Entrepreneurship Monitor (GEM) program - an annual assessment of the national level of entrepreneurial activity conducted in 39 countries (co-ordinated by Babson College (MA) and London Business School).
Experiential exercises apply key principles and test students? entrepreneurial skills, emphasising the text's approach of learning by doing. This text focuses on learning by doing.
This text has been thoroughly revised to suit the business environments of the Asia-Pacific region.
Features unique and up-to-date research from the Global Enterprise Monitor (GEM) program - an annual assessment of the national level of entrepreneurial activity conducted in 39 countries (co-ordinated by Babson College, MA, and London Business School).
Recommended Harvard Business School case studies are listed at the end of each chapter.
Local examples and case studies are incorporated throughout, engaging student interest and relating theoretical material to known, real examples.
Includes new material on Indigenous entrepreneurs in Australia and New Zealand.
Additional teaching material and videos can be found on the author's website at http://www.ten3.biz/learning/
Part One: Entrepreneurship in the 21st Century
Chapter 1. The Entrepreneurial Revolution
Chapter 2. Entrepreneurship: An Evolving Concept
Chapter 3. Intrapreneurship: Developing Corporate Entrepreneurship
Part Two: The Entrepreneurial Perspective
Chapter 4. Understanding the Entrepreneurial Edge in Individuals
Chapter 5. Understanding Innovation and Developing Creativity
Chapter 6. Ethics and Social Entrepreneurship
Part Three: Developing the Entrepreneurial Plan
Chapter 7. Environmental Assessment: Regulation, Industry, Community
Chapter 8. Entrepreneurial Marketing for New Ventures
Chapter 9. Financial Preparation for Entrepreneurial Ventures
Chapter 10. Developing an Effective Business Plan
Part Four: Initiating Entrepreneurial Ventures
Chapter 11. Opportunity Assessment, Feasibility Analysis and Commercialisation
Chapter 12. Legal Structures for New Ventures
Chapter 13. Legal Issues Related to Emerging Ventures
Chapter 14.Sources of Finance for Entrepreneurs
Part Five: Growth and Development of Entrepreneurial Ventures
Chapter 15. Strategic Entrepreneurship for Emerging Ventures
Chapter 16. Managing Entrepreneurial Growth
Chapter 17. Global Opportunities for Entrepreneurs
Part Six: Contemporary Challenges in Entrepreneurship
Chapter 18. Buying and Selling Business Ventures
Chapter 19. Entrepreneurial Families: Succession and Continuity
Chapter 20. Disadvantaged Entrepreneurs: Women and Indigenous Populations