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Design of Sites, The: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience (for second edition please perform new search using ISBN: 0131345559 )

by: Douglas K. van Duyne ; James A. Landay ; Jason I. Hong

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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically...

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Retail Price: $99.95

Publisher: ,May-02

Category: WEB DESIGN Level: I/A

ISBN: 020172149X
ISBN13: 9780201721492

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      Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and that enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.

  The authors of The Design of Sites have done much of the research for you. Based on extensive investigation and analysis of more than 100 of the highest-quality Web sites, this book distills the principles and best practices that make sites enjoyable to visit and a huge asset to the organizations they serve. This comprehensive resource features numerous design patterns that offer proven solutions to common Web design problems. These patterns are appropriate to a wide variety of site genres and address every aspect of Web site design, from navigation and content management to e-commerce and site performance. In addition to enhancing the usefulness and quality of your site, the patterns outlined in The Design of Sites will also shorten development cycles and reduce maintenance costs.

  You will find discussion on such topics as:

  Understanding your customers' needs through field studies, interviews, surveys, and focus groups

Decreasing development time and improving quality through rapid prototyping

Creating browsable content and multiple ways to navigate a site

Learning principles for designing a powerful homepage

Writing for search engines

Building trust and credibility with a privacy policy and secure connections

Designing a shopping cart for e-commerce

Cross-selling and up-selling on Web sites

Designing effective page layouts

Developing a fast and relevant site search function

Optimizing your Web site for fast downloads

Creating Web pages accessible to people with visual or hearing impairments

Adapting for international audiences

And much more

Whether you are involved in building a site for business, government, education, or entertainment, The Design of Sites will help you focus on the needs and expectations of your customers and give you the tools you need to create a satisfying and effective Web site.



                  Author Bio

      Douglas K. van Duyne is cofounder, president, and CEO of NetRaker Corporation, a maker of mission-critical Web site design and usability testing tools. He has been an innovator in online shopping, e-commerce, and multimedia development for such companies as Intel, Safeway.com, and Cooking.com.

  James A. Landay is a professor of computer science at the University of California, Berkeley, where he teaches courses in human-computer interaction. He is also the CTO and cofounder of NetRaker.

  Jason I. Hong is a researcher at the University of California, Berkeley. He has worked at IBM Research, Fuji Xerox Palo Alto Laboratories, and Xerox Research, and is a consultant for eDealFinder.com.


Table of Contents




      1. Customer-Centered Web Design.

2. Leveraging Web Design Patterns.

3. Principles and Techniques for Knowing Your Customers.

4. Involving Customers with Iterative Design.

5. Processes for Developing Customer-Centered Sites.


      Pattern Group A: Site Genres.

  Personal e-Commerce.

News Mosaics.

Community Conference.

Self-Service Governments.

Non-Profits as Networks of Help.

Grassroots Information Sites.

Valuable Company Sites.

Educational Forums.

Stimulating Arts & Entertainment.

Web Apps That Work.

Enabling Intranet.

      Pattern Group B: Creating a Navigational Framework.

  Multiple Ways to Navigate.

Browsable Content.

Hierarchical Organization.

Task-Based Organization.

Alphabetical Organization.

Chronological Organization.

Popularity-Based Organization.

Category Pages.

Site Accessibility.

      Pattern Group C: Creating a Powerful Homepage.

  Homepage Portal.

Upfront Value Proposition.

      Pattern Group D: Writing and Managing Content.

  Page Templates.

Content Modules.

Headlines and Blurbs.

Personalized Content.

Message Boards.

Writing For Search Engines.

Inverse Pyramid Writing Style.

Printable Pages.

Distinctive HTML Titles.

Internationalized and Localized Content.

      Pattern Group E: Building Trust and Credibility.

  Site Branding.

Email Subscriptions.

Fair Information Practices.

Privacy Policy.

About Us.

Secure Connections.

      Pattern Group F: Basic e-Commerce.

  Quick-Flow Check Out.

Clean Product Details.

Shopping Cart.

Quick Address Selection.

Quick Shipping Method Selection.

Payment Method.

Order Summary.

Order Confirmation and Thank You.

Easy Returns.

      Pattern Group G: Advanced e-Commerce.

  Daily Featured Products.

Cross-Selling and Up-Selling.

Personalized Recommendations.

Recommendations Community.

Multiple Destinations.

Gift Giving.

Order Tracking & History.

      Pattern Group H: Helping Customers Complete Tasks.

  Process Funnel.

/ New Account.

Guest Account.

Account Management.

Persistent Customer Sessions.

Pop-Up Windows.

Frequently Asked Questions.

Context Sensitive Help.

      Pattern Group I: Designing Effective Layouts.

  Grid Layout.

Above the Fold.

Clear First Reads.

Expanding Width Screen Size.

Fixed Width Screen Size.

Consistent Sidebars of Related Content.

      Pattern Group J: Making Site Search Fast and Relevant.

  Search Action Module.

Straightforward Search Forms.

Organized Search Results.

      Pattern Group K: Making Navigation Easy.

  Unified Browsing Hierarchy.

Navigation Bar.

Tab Rows.

Action Buttons.

High-Visibility Action Buttons.

Location Breadcrumbs.

Embedded Links.

External Links.

Descriptive, Longer Link Names.

Obvious Links.

Familiar Language.

Preventing Errors.

Meaningful Error Messages.

Page Not Found.

      Pattern Group L: Speeding Up Your Site.

  Low Number of Files.

Fast-Downloading Images.

Separate Tables.

HTML Power.

Reusable Images.


          A. Running Usability Evaluations.

B. Sample Web Site Evaluation Plan.

C. Sample Consent Form.

D. Sample Observer Form.

E. Online Research.

Additional Resources.