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Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card), 14th Edition

by: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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On-line Price: $99.95 (includes GST)

Hardcover package 656

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Retail Price: $124.95

Publisher: South Western Pub Co,10.12.07

Category: MANAGEMENT Level:

ISBN: 0324569726
ISBN13: 9780324569728

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FRESH INSIGHTS: HOW THEY SEE IT: Insights from the Go-To Team features bring additional viewpoints to chapter topics, presenting key points from the perspective of entrepreneurs. These unique features illustrate how chapter concepts apply to real businesses and emphasize the importance of having a Go-To Team of experts to provide an added perspective when business decisions are being made.
NEW VIDEO CASES: Enhancing an already rich assortment of in-text cases, many of the video cases are new to the 14th edition. Selections from the popular 'Small Business School' PBS television series give you and your students an inside look at creative ideas at work in a variety of interesting and innovative small businesses. Available on DVD, these lively segments bring a real-world perspective to your classroom with fascinating illustrations of entrepreneurship in action.
ONLINE CASE ANALYSIS: Available on the student companion Website, the How to Write a Case Analysis feature helps students identify and solve organizational problems by analyzing cases and using the tools, techniques, and concepts relevant to managing a small business. This resourceful site also gives students access to e-lectures, chapter review quizzes, 'Small Business School' video cases, and templates they can use to write a business plan for a new venture. And it gives instructors a wealth of information and assignment options for students.
SMALL BUSINESS & ENTREPRENEURSHIP RESOURCE CENTER: The SBERC from Gale gives students access to 900,000 published articles directly related to small business management. This powerful resource also includes access to sample business plans and legal forms necessary to start a new venture in your state. Powered by InfoTrac, the how-to section provides direct access to the most popular topics and questions students have about starting and running a small business. Student exercises for SBERC also are provided to accompany the text.
EXPANDED BUSINESS PLAN: Emphasis on the business plan is a hallmark of SMALL BUSINESS MANAGEMENT. The new 14th edition takes it even further, offering you more flexibility and multiple approaches for assigning the plan: a business plan in the appendix, online templates to help students write their own plans, and more assignable and searchable examples in the optional SBERC access.
THOROUGH BUSINESS PLAN: SBM includes a full complement of chapters devoted to the essential tasks associated with business plans, ensuring that students answer all of the tough questions. Chapters in Part 3, 'Developing the New Venture Business Plan,' include additional questions pertaining to business plan development--targeted questions that lead students through the process of building their own plans by ensuring that they address the pertinent, not the peripheral. An in-text sample business plan gives students a finished product to dissect and analyze.
INTEGRATED LEARNING SYSTEM: Beginning with the 'Looking Ahead' learning objectives that open each chapter, SBM organizes information into distinct, focused, and comprehensible bites. Numbered icons in the text margins indicate where coverage related to each objective appears. All relevant content related to learning objectives is recapped in end-of-chapter 'Looking Back' summaries.
HANDS-ON APPLICATION: You Make the Call mini cases in each chapter place students in the role of decision maker to grapple with real-world problems. Chapter discussion questions test students' understanding of key concepts, and experiential exercises connect students to the real world to gather information and ideas from small business owner/managers. Longer cases, including video cases, appear in an appendix. In addition, useful URLs and Exploring the Web Internet exercises prompt students to explore, explain, describe, compare, contrast, summarize, and analyze small business practices online.
OWNERS SPEAK: SBM is packed with insight from business owners. At the start of each chapter, Spotlights profile owners whose unique insights into how to start, run, and grow a business help readers identify and explore the full range of issues facing today's business owners. Many of the Spotlights are video cases. In addition, Living the Dream features illustrate how small business owners face issues relating to technology, ethics, international issues, and more, tracking the ups and downs of small business to help students see what it takes to succeed as a business owner.
COMPREHENSIVE AND CLEAR: With SBM, students gain a solid understanding of the full cycle of small business management, including harvesting. Although it is a difficult option, closing/selling is a choice that many small businesses will face; and SBM devotes an entire chapter to it. Coverage of finance, another potentially difficult topic, is streamlined and simplified for clarity to facilitate understanding for students--even those without a strong finance background.
FRESH POINT OF VIEW: HOW THEY SEE IT: New Insights from the Go-To Team features present key text points from the perspective of entrepreneurs, illustrating how chapter concepts apply to businesses. These features emphasize the importance of having a Go-To Team of experts to provide different perspectives when business decisions are being made.
'SMALL BUSINESS SCHOOL' VIDEO CASES: Enhancing an already rich assortment of in-text cases, many of the video cases are new to the 14th edition, including selections from the popular 'Small Business School' PBS television series. Available on DVD, these lively segments offer fascinating illustrations of entrepreneurship in action. They spotlight ideas at work in a variety of interesting and innovative small businesses, allowing you to learn from experts in small business practice.
STUDENT COMPANION WEBSITE: Packed with helpful resources and tools, this site provides access to e-lectures, chapter review quizzes, 'Small Business School' video cases, and templates you can use to write your own business plan for a new venture.
HOW TO WRITE A CASE ANALYSIS: Also included on the student companion Website, this unique feature walks you step-by-step through the process of analyzing cases--a skill that will serve you well throughout college and beyond. It helps you identify and solve organizational problems by analyzing cases and using the tools, techniques, and concepts relevant to managing a small business.
SMALL BUSINESS & ENTREPRENEURSHIP RESOURCE CENTER: Available from Gale, this powerful resource gives you access to 900,000 published articles directly related to small business management and connects you to sample business plans and legal forms necessary to start a new venture in your particular state. The how-to section provides direct access to the most popular topics and questions students have about starting and running a small business. Everything you need to know is right at your fingertips.
PROVEN BUSINESS PLAN: Everything you need to know about business plans is in SBM--and presented in multiple ways to ensure your thorough understanding. The text devotes a full complement of chapters to the essential tasks associated with business plans. Targeted end-of-chapter questions lead you through the process of building a plan by helping you answer all the tough questions. An in-text sample business plan gives you a finished product to dissect and analyze. In addition, a new online tool helps you create a plan from scratch and the new SBRC helps you find and review countless plans.
INTEGRATED LEARNING SYSTEM: Beginning with the Looking Ahead learning objectives that open each chapter, SBM organizes information into distinct, focused, and comprehensible bites. Numbered icons in the text margins indicate where coverage related to each objective appears. All relevant content related to learning objectives is then recapped in end-of-chapter Looking Back summaries, ensuring that you have a solid understanding of key concepts.
PRACTICAL APPLICATION: Each chapter includes You Make the Call mini cases that place you in the role of decision maker, challenging you to put chapter concepts into action, make sense of a problem situation, and discern the appropriate action to take. Longer cases at the end of the text, including video cases, test your understanding even further. In addition, Exploring the Web exercises prompt you to explore, explain, describe, compare, contrast, summarize, and analyze small business practices online.
SPOTLIGHT ON OWNERS: Throughout the text, SBM includes direct input from small business owners. Spotlights on Small Business at the beginning of each chapter profile business owners whose unique insights into how to start, run, and grow a business help you explore the full range of issues facing today's business owners. Many are video cases. Living the Dream boxes detail how companies face issues relating to technology, ethics, international issues, and more, tracking the ups and downs of small business to help you see what it really takes to succeed as a business owner.
CLEAR PRESENTATION: SBM does not shy away from difficult issues, but presents them in terms you can understand and in a context to which you can relate. For example, the finance chapters are streamlined and simplified for clarity to facilitate your understanding, making them particularly accessible to those students without a strong finance background. And while other texts gloss over 'harvesting'--closing or selling a business--it's a topic most owners are likely to face; SBM devotes an entire chapter to it.

PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.
1. The Entrepreneurial Life.
2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity.
PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS.
3. Getting Started.
4. Franchises and Buyouts.
5. The Family Business.
PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN.
6. The Business Plan.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances.
9. The Location Plan.
10. The Financial Plan: Projecting Financial Requirements.
11. A Firm's Sources of Financing.
12. The Harvest Plan.
PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES.
13. Building Customer Relationships.
14. Product and Supply Chain Management.
15. Pricing and Credit Decisions.
16. Promotional Planning.
17. Global Marketing.
PART V: MANAGING GROWTH IN THE SMALL BUSINESS.
18. Professional Management in the Entrepreneurial Firm.
19. Managing Human Resources.
20. Managing Operations.
21. Managing Risk.
PART VI: UNDERSTANDING WHAT THE NUMBERS MEAN.
22. Managing the Firm's Assets.
23. Evaluating Financial Performance.