Moving Business Forward...Faster
Opening new doors of possibility can be difficult.
CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.
As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era.
Table of Contents
Part 1: Business in a Global Environment.
Chapter 1: The Changing Face of Business.
Chapter 2: Business Ethics and Social Responsibility.
Chapter 3: Economic Challenges Facing Contemporary Business.
Chapter 4: Competing in World Markets.
Part 2: Starting and Growing Your Business.
Chapter 5: Options for Organizing Small and Large Businesses.
Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative.
Chapter 7: E-Business: Doing Business Online.
Part 3: Management: Empowering People to Achieve Business Objectives.
Chapter 8: Management, Leadership, and the Internal Organization.
Chapter 9: Human Resource Management, Motivation, and Labor-Management Relations.
Chapter 10: Improving Performance through Empowerment, Teamwork, and Communication.
Chapter 11: Production and Operations Management.
Part 4: Marketing Management.
Chapter 12: Customer-Driven Marketing.
Chapter 13: Product and Distribution Strategies.
Chapter 14: Promotion and Pricing Strategies.
Part 5: Managing Technology and Information.
Chapter 15: Using Technology to Manage Information.
Chapter 16: Understanding Accounting and Financial Statements.
Part 6: Managing Financial Resources.
Chapter 17: The Financial System.
Chapter 18: Financing Management.
Appendix A: Business Law.
Appendix B: Insurance and Risk Management.
Appendix C: Personal Financial Planning.
Appendix D: Developing a Business Plan.
Appendix E: Careers in Contemporary Business.