Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

M Commerce: Technologies, Services, and Business Models

by: Norman M. Sadeh

Notify me when in stock

On-line Price: $45.95 (includes GST)

Paperback package 304

28%Off Retail Price

You save: $18.00

Usually ships within 3-4 business days.

Retail Price: $63.95

Publisher: ,Apr-2002

Category: ELECTRONIC COMMERCE Level: I/A

ISBN: 0471135852
ISBN13: 9780471135852

Add to Shopping Cart

Presenting the first book ever to provide a complete introduction to m-Commerce!


  Mobile Commerce, or m-Commerce, is part of an explosion of new usage scenarios that overcome the limitations of mobile devices in support of highly personalized and time-critical activities for consumers and enterprises alike. With tens of millions of m-Commerce consumers around the world today and a billion mobile phone users, the question is not whether m-Commerce will materialize but rather whether you and your company are ready for it. In this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over. In addition to reviewing the background and driving forces behind m-Commerce, such as the transition to 3G, Sadeh thoroughly explores the m-Commerce value chain and the changing role of many of its actors from mobile network operators and portals to content providers, e-tailers, and financial organizations.


  Along with offering a managerial overview of m-Commerce, Sadeh draws on his experience to provide in-depth analysis on topics such as:


  WAP, 3GPP's OSA, and positioning technologies

Mobile security and payment

Opportunities for new m-Commerce services and applications

What it takes to succeed based on lessons learned from leaders such as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile

Table of Contents

PART ONE: THE m-COMMERCE REVOLUTION.

m-Commerce: What's the Buzz All About?


  A First Look at the Broader m-Commerce Value Chain.


  PART TWO: THE TECHNOLOGIES OF m-COMMERCE.


  Mobile Communicatios: The Transition to 3G.


  The Mobile Internet.


  Mobile Security and Payment.


  PART THREE: m-COMMERCE SERVICES TODAY AND TOMORROW.


  Mobile Commerce Services Today.


  Next Generation m-Commerce: Context-Awareness and Interoperability.


  Early Lessons and Future Prospects.


  References and Other Relevant Resources.


  Glossary.


  NORMAN SADEH is an Associate Professor in the School of Computer Science and the Institute for eCommerce at Carnegie Mellon University and, until recently, also served as Chief Scientist of the European research initiative in 'New Methods of Work and eCommerce.' Dr. Sadeh is also well known for his pioneering research in planning, scheduling, and supply chain management. He is on the editorial board of several journals, is frequently invited to speak at industry conferences, and has conducted research and consulted with a number of Fortune 1000 companies in North America, Europe, and Asia.