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Electronic Commerce (E-Commerce) Sixth Edition

by: Gary Schneider

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On-line Price: $73.95 (includes GST)

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Retail Price: $92.95

Publisher: COURSE TECHNOLOGY,1/04/2005

Category: ELECTRONIC COMMERCE Level: I/A

ISBN: 0619217049
ISBN13: 9780619217044

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Overview
Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.

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Features
Includes new real-world cases in each chapter and provides plentiful business examples, which complement conceptual coverage to provide a real-world context.
Brings life to the emerging technologies represented in the text with new 2-color interior, while maintaining a clear business focus.
Provides wireless business models in chapter six and updated industry statistics to reflect projections for 2007.
Offers a student companion Web site that links the concepts in the book to online examples.
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Table of Contents
Part 1: Introduction
1. Introduction to Electronic Commerce
2. Technology Infrastructure: The Internet and the World Wide Web
Part 2: Business Strategies for Electronic Commerce
3. Selling on the Web: Revenue Models and Building a Web Presence
4. Marketing on the Web
5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
6. Online Auctions, Virtual Communities, and Web Portals
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Part 3: Technologies for Electronic Commerce
8. Web Server Hardware and Software
9. Electronic Commerce Software
10. Electronic Commerce Security
11. Payment Systems for Electronic Commerce
Part 4: Integration
12. Planning for Electronic Commerce