Advertising For Dummies

by: Gary R. Dahl

Notify me when in stock

On-line Price: $32.95 (includes GST) Paperback w/ CD package 0 18%Off Retail Price You save: $7.00 Usually ships within 3-4 business days.	Retail Price: $39.95 Publisher: IDG,Oct-2001 Category: MARKETING Level: B ISBN: 0764553771 ISBN13: 9780764553776
Add to Shopping Cart

Written by the inventor and marketer of the Pet Rock, this friendly guide dispenses big time advertising secrets for small and mid-size business owners who want to purchase 1 advertising reference. Advertising For Dummies provides a comprehensive look at how advertising works and how best to use it. Includes: information on electronic, print, radio/TV advertising as well as outdoor formats such as billboards; how to strategize an advertising plan and budget for it; realistic discussion of how to effectively advertise on television; a realistic view of Internet advertising; how to strategize and buy time on radio and television; and resources such as a glossary, where readers can pick up 'ad-speak' and talk to agencies like professionals