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Advertising For Dummies

by: Gary R. Dahl

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On-line Price: $32.95 (includes GST)

Paperback w/ CD package 0

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Retail Price: $39.95

Publisher: IDG,Oct-2001

Category: MARKETING Level: B

ISBN: 0764553771
ISBN13: 9780764553776

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Written by the inventor and marketer of the Pet Rock, this friendly guide dispenses big time advertising secrets for small and mid-size business owners who want to purchase 1 advertising reference. Advertising For Dummies provides a comprehensive look at how advertising works and how best to use it. Includes: information on electronic, print, radio/TV advertising as well as outdoor formats such as billboards; how to strategize an advertising plan and budget for it; realistic discussion of how to effectively advertise on television; a realistic view of Internet advertising; how to strategize and buy time on radio and television; and resources such as a glossary, where readers can pick up 'ad-speak' and talk to agencies like professionals