Advertising For Dummies
by:
Gary R. Dahl
On-line Price:
$32.95 (includes GST)
Paperback w/ CD package 0
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Retail Price:
$39.95
Publisher:
IDG,Oct-2001
Category:
MARKETING Level: B
ISBN: 0764553771 ISBN13: 9780764553776
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Written by the inventor and marketer of the Pet Rock, this friendly guide dispenses big time advertising secrets for small and mid-size business owners who want to purchase 1 advertising reference. Advertising For Dummies provides a comprehensive look at how advertising works and how best to use it. Includes: information on electronic, print, radio/TV advertising as well as outdoor formats such as billboards; how to strategize an advertising plan and budget for it; realistic discussion of how to effectively advertise on television; a realistic view of Internet advertising; how to strategize and buy time on radio and television; and resources such as a glossary, where readers can pick up 'ad-speak' and talk to agencies like professionals
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