The first book to talk to business owners--not over their heads--about creating a Web site and seamlessly linking it to existing operations.
'To succeed today, businesses must be online!' scream the headlines. Owners and managers of smaller businesses know they need a Web site but often don't have the time to design and operate one themselves--or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.
The Get-Started Guide to E-Commerce is written for them--busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:
· The varying levels of e-commerce, and the promise and drawbacks of each
· Strategies--technical, legal, and financial--for actually getting online
· Techniques to keep costs low and still pack a marketing punch
· What not to do--including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.
The Get-Started Guide to E-Commerce helps newcomers to e-commerce maximize their potential online--and avoid joining the ranks of high-tech has-beens.