From tech talk to 'talking turkey,' this instant classic has been fully revised and expanded for a whole new generation of Internet pros!
Although the shift to e-business may seem absolute, it is astonishing to realize that up to 80 percent of small businesses don't even have Web sites. The market is still ripe for Web consultants, but they need up-to-the-minute information and the most effective tools to stay on top of a very crowded market.
Independent Web consultants must have both technical smarts and sound business skills, and this do-it-all book cuts right to the chase on both fronts. The first section covers 37 business topics, including: financing and fees · guerrilla marketing, promotion, and sales · creating effective materials.
The second section is a primer on the latest and best technologies, including: XML, Voice XML, WAP, and PHP · spiders, robots, cookies, and search engines · chat, conference, and e-mail · Shockwave and Flash · and dozens more.
The book also features three entire chapters of sample letters, ready-to-use forms, sales scripts, and speeches; UNIX command and HTML quick-reference appendixes; and more than 100 screen shots, sidebars, and tips.
About the Author
Jessica Keyes (Edgewater, NJ) is the author of The Ultimate Web Developer's Sourcebook (AMACOM: 0-8144-7121-8) and president of New Art Technologies, Inc., a technology consulting firm.