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Web Page Design in easy steps (3rd Edition) - In Full Colour (There is a new edition of this book... : ISBN 1840783141 )

by: Brian Austin

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On-line Price: $23.95 (includes GST)

Paperback package 192

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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically...

Only order if you require this exact edition.

Retail Price: $29.95

Publisher: Computer Step Public,2003/01/05

Category: WEB DESIGN Level: B

ISBN: 1840782536
ISBN13: 9781840782530

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Book Description

Like hundreds of thousands of smart readers around the world, you can save serious time and money using this clear and simple, best value Web page design guide - guaranteed!

More Information...

  Written by professional plain English author and Web expert Brian Austin, you need this comprehensively updated book now in its third edition, especially for:

  Smart business users who want to capitalise on powerfully effective insights that ?on? cost the earth·

Home users keen to create enjoyable, relaxed and fun Web sites.

Web design professionals and Internet strategists who want quick access to a handy ?econd opinion·desk top reference resource.

Consultants and marketing people seeking to generate breakthrough results quickly.

Busy students who want real value for money without unnecessary hype.

Savvy trainers and educators who want to provide a stimulating simple self-teaching learning aid.

Self-employed people who need to grasp the essentials quickly.

Those responsible for creating and maintaining Web sites for clubs and societies and other non-profit organisations.

Web Content Management System (CMS) providers who want to gain a better understanding of how design and content work together.

The globally successful ?n Easy Steps·series is brought to you from Computer Step, the leading publisher of computer books.


  [ Book Description | Book Contents | About the Author ]

  Book Contents

1 Planning your Web site [...]

Introducing the Web

Creating a Web site: an overview

Netiquette & the spirit of the Web

Establishing purpose

Profiling your target visitor

Creating a design strategy

Establishing when to stop

Choosing your Web host 9 Including audio in your Web site [...]

The basics of audio on the Web

Popular sound formats

Exploring musical possibilities

Installing sound on a Web page

RealAudio: live audio streaming

Web audio top tips

2 Web page design basics [...]

Popular Web design tools

Three types of Web page

The value of first impressions

Utilising the power of headlines

Tables: the cornerstone of design

Presenting information using lists

Establishing ideal page width

Establishing ideal page length

Hyperlinks, buttons, icons, toolbars

Traditional contact information

Advert banners and buttons

Installing an email link on a page

Introducing DHTML and CSS

Installing a hit counter

Avoiding dead URL links

Updating your pages regularly 10 Animating your Web pages [...]

Introducing Web animation

Applying flashing components

Using animated GIFs

Microsoft? ActiveX

Java and Java Beans

JavaScript and JScript

Using rollover buttons and pictures

Animating text on a Web page

Adding a ticker-tape streamer

Captivating with Shockwave

Captivating with Flash

Introducing Web video technology

Popular Web video technologies

Including video on a Web page

Animation: top hints and tips

Key hints on what not to animate

3 Establishing your Web page background [...]

Background: exotic or plain

Pure black: a special approach

Creating a picture background 11 Building in the ?ower·components [...]

Adding a drop-down ?o·menu

Including a Web site Search box

Creating a Sitemap page

Prompting with a popup box

Plug-ins, viewers and helpers

Quick ? easy JavaScript solutions

Password-protecting your Web site

Providing a discussion forum

Publishing your database

4 Simple ways to create effective text [...]

Providing what your visitors want

Working with fonts/typefaces

Top tips for working with text 12 Gathering information with online forms [...]

Why use Web forms?

How Web forms work

Basic form components

Creating an online form

Preventing bad input data

Installing a guestbook

Providing a Feedback/Contact form

Web forms: top design hints and tips

5 Working with hyperlinks [...]

Text and graphical hyperlinks

Linking back to the Index page

Working with related Web sites

Top Tips for superb linking! 13 Designing your Web pages [...]

Creating effective Web page titles

META tags for better exposure

Search engines: top keyword tips

Creating compelling content

Using humour

A generic Home/Index page

A personal Home page

Deciding what to include

Creating supplementary pages

Providing a FAQ page

Using Web page templates

Routing to browser-specific pages

Creating 3D Web pages

Devising Web site virtual tours

6 Developing your Web site colours [...]

Colours and colour combinations

Creating adequate contrast

Top Web colour hints and tips 14 Creating a superb business Web site [...]

The Internet baby has grown up

Establishing your domain name

Web business guidelines

A smart business start-up plan?

The first 60 seconds!

Building credibility and trust

Developing a theme-based approach

Using doorway pages

Implementing the 2-Step plan

Using profit-creating ?agic·words

Providing incredible value

Effective advertising on the Web

Designing your business Index page

Competitions, prizes and quizzes

Introduction to Ecommerce

Web credit card transactions

Online security: using secure servers

Autoresponders: your 24-hour tool

Designing a Web page order form

Ensuring you get paid

Doing business: an activity checklist

7 How to create stunning Web graphics [...]

Introducing Web graphics

Web image types

Preparing images for the Web

Interlacing images

Creating transparent images

Setting optimal image size

Establishing ideal colour depth

Using thumbnail images

Providing impact with imagemaps

Including ALT tags

Web graphics round-up: 10 top tips 15 Launching, promoting and marketing [...]

Prelaunch checking and testing

Uploading your Web site

Introduction to searching the Web

Your Web submission strategy

Search engines and Web directories

Search engine secrets revealed

High search engine positioning

Web site promotion: top tips

Tapping the full power of email

Marketing through the newsgroups

Newsgroups: top tips

Using mailing lists

Utilising your Web statistics

Some final thoughts

8 Designing frame-based Web pages [...]

Introducing frames

Frame types

Using frames in a Web page

Helping visitors break out of frames 16 Index


  [ Book Description | Book Contents | About the Author ]

  About the Author

Professional ?lain English·author with a special interest in helping non-technical people understand and make practical use of computers and the Internet; an experienced Web designer and 'Internet Strategist'; Member of the Society of Authors and Corporate Member of the Institute of Scientific and Technical Communicators (MISTC). Brian thinks he is 'lucky enough' to be married to Ann, has two children, lives and works on the beautiful Island of Skye in Scotland.