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Beginning E-Commerce with Visual Basic, ASP, SQL Server 7.0 and MTS

by: Matthew Reynolds

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On-line Price: $75.95 (includes GST)

Paperback package 1000

20%Off Retail Price

You save: $19.00

OUT OF PRINT...must be sought from extended supplier network...

Retail Price: $94.95

Publisher: WROX PRESS,Mar-2000

Category: ELECTRONIC COMMERCE Level: B/I/

ISBN: 1861003986
ISBN13: 9781861003980

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What is E-Commerce?


  E-commerce is the name given to the business process of selling your products, goods, and services over a Web browser. In its simplest form, it allows your company's product catalog to be hosted on a Web server so that customers and potential customers can visit your site, see what you have to sell and then place orders. The majority of e-commerce sites that sell to general consumers ask you to pay for the items you want using a credit card, and so they present forms that can safely and securely capture this information, and perform automatic credit card authorization without human intervention.


  Book Overview


  As each e-commerce site is different, each reader of this book will be aiming for a different goal. You could be a friend of a small business owner who wants a simple e-commerce site, or you could be a consultant trying to build the next big thing in an as-yet-untapped sector of the market.


  Whoever you are, by the time you reach the end of the book, you will have a basic e-commerce site running on a Microsoft Windows NT Server 4, using Microsoft SQL Server 7 for the database, and with software comprising components written in Microsoft Visual Basic 6 and Active Server Pages. It will feature:


      Managing and presenting a product catalog of unlimited size, structured into a set of departments, also of unlimited size

A product catalog that can hold dynamic sets of attributes against the different types of items you sell

A shopping basket that customers can use to choose the products they want from the site

Forms that provide a way for your customers to supply address and credit card information securely

A database structure capable of holding an unlimited number of customers, and an unlimited number of addresses and credit card details per customer

An order-processing pipeline that can be fully customized to integrate with whatever systems you already have in place, or systems your business partners have in place

Customer service tools that allow customers to visit the site and examine the statuses of their orders

Search facilities that make use of Microsoft Full-Text Indexing

Up-sell and cross-sell capabilities to suggest additional and alternative purchases to your customers

An open object model that can be leveraged by other applications capable of hosting ActiveX components

You will also have an understanding of:


      How to create a secure server based on Secure Socket Layer technology

How to integrate your Web site with a payment-processing gateway to automatically validate and authorize credit card transactions

How to choose a quality hosting provider for your Web site

How to implement a high-availability hosting environment - should you require one

How to market your site to your customers


      --------------------------------------------------------------------------------

Summary of Contents


  Chapter 1:


From Business to E-Business

Chapter 2:


Starting Our Site

Chapter 3:


Building the Object Model

Chapter 4:


Presenting Our Online Store

Chapter 5:


Structuring the Online Store

Chapter 6:


Building the Product Catalog

Chapter 7:


The Shopping Basket

Chapter 8:


The Checkout

Chapter 9:


Order Processing

Chapter 10:

Secure Communications

Chapter 11:

Searching

Chapter 12:

Hosting and Deployment

Chapter 13:

Privacy

Chapter 14:

Customer Service

Chapter 15:

Creating an Online Community

Chapter 16:

Up-sell, Cross-sell, and Recommendations

Chapter 17:

Integration with Other Systems

Chapter 18:

Marketing Your Site

Appendix A:

DataCash Component Reference

Appendix B:

Doug Dean's EZsite Forum 3 Component Reference

Appendix C:

ASP Quick Reference

Appendix D:

ASP Object Model

Appendix E:

Microsoft ActiveX Data Objects 2.1 Library Reference

Appendix F:

MTS Object Reference

Appendix G:

VBScript Language Reference