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Marketing: An Introduction Global Edition + MyMarketingLab Student Access Code, 10th Edition

by: Gary Armstrong | Philip Kotler

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Retail Price: $169.67

Publisher: PEARSON EDUCATION AU,30.08.11

Category: MARKETING Level:

ISBN: 9314994248890

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PRESCRIBED TEXT FOR MGSM820 AT THE MACQUARIE GRADUATE SCHOOL OF MANAGEMENT, SEMESTER 1 2012

For undergraduate Principles of Marketing courses

This title is a Pearson Global Edition.

The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.