Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Marketing 2: Real People, Real Choices, 2nd Edition + Strategic Communication (Value Pack)

by: Michael Solomon, Saint Joseph's University, Philadelphia | Andrew Hughes, Australian National University | Bill Chitty, Murdoch Business School | Geoff Fripp, University of Sydney | Greg Marshall, Rollins College, Florida | Elnora Stuart, University of So

Notify me when in stock

On-line Price: $131.34 (includes GST)

Package package 0

15%Off Retail Price

You save: $23.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Retail Price: $154.34

Publisher: PEARSON EDUCATION AU,06.10.11

Category: MARKETING Level:

ISBN: 9314994249576

Add to Shopping Cart

This pack consists of the following items:

- 'Marketing: Real People, Real Choices' ISBN13: 9781442525207

- 'Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media' ISBN13: 9781442555495

Keeping it Real

Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.

Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they embark on their careers in marketing. This unique approach encourages students to think both critically and 'outside the box'.

Marketing: Real People, Real Choices can be packaged with MyMarketingLab, an exciting online, interactive learning tool designed to help lecturers keep students engaged in the course while providing students with access to additional resources such as videos, an eText and interactive diagrams.

Ch 1 Welcome to the World of Marketing: Creating and Delivering Value
Ch 2 Strategic Planning & the Marketing Environment: The Advantage is Undeniable
Ch 3 Marketing Information & Research: Analysing the Business Environment Offline & Online
Ch 4 Consumer and Organisational Behaviour: How and Why People and Organisations Buy
Ch 5 Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management
Ch 6 Creating and Managing Products
Ch 7 Pricing the Product
Ch 8 Integrated Marketing Communications: Advertising & Sales Promotion
Ch 9 Other Elements of IMC: Direct Marketing, Internet Marketing, Personal Selling, Public Relations & Sponsorships
Ch 10 Distribution, Logistics and Retailing
Ch 11 Services Marketing
Ch 12 Global Marketing
Ch 13 Ethics and Regulations in Marketing

Lecturers: Does this table of contents fit your course?
This text has been written to facilitate ease of customisation. Talk to your Sales Representative today about building a custom book that will specifically address the needs of your unit.

NEW! Real People Real Choices case studies have been updated with brand new material and companies, including the UK Chartered Institute of Marketing, Oaktree Foundation, Etiko Fair Trade, and many more.

NEW! Ethics boxes that integrate ethics coverage, on topics pulled from the headlines are now included in every chapter so students can see that ethics are important in every aspect of Marketing.

NEW! One of the most significant (and still evolving) marketing stories today--the avalanche of consumer-generated marketing--is highlighted in the Everyday Marketing boxes throughout the chapters.

NEW! The coverage of services marketing, marketing plan, social responsibility and marketing ethics has been significantly increased.

NEW! Extended material on the Marketing Plan and Marketing Maths will be available online.