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Marketing: A Practical Approach, 7th Edition

by: Peter Rix

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On-line Price: $86.95 (includes GST)

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Retail Price: $104.95

Publisher: MCGRAW-HILL,14.09.10

Category: MARKETING Level: B/I/A

ISBN: 0070287007
ISBN13: 9780070287006

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Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course
Course Code: BSBMKG401A
Subject: Profile the Market

Course Code: BSBMKG502B
Subject: Establish & Adjust the Marketing Mix

Course Code: BSBMKG514A
Subject: Implement & Monitor Marketing Activities

Institution: Sydney Institute Of Business Technology (SIBT) - 2014 3rd Trimester
Course Code: BUS109
Subject: Marketing

Institution: Queensland Institute of Business and Technology - TRIMESTER 1 2015
Course Code: BUS109A
Subject: Introduction to Marketing


Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix?s unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.

The text is supported by an Online Learning Centre which will be updated each semester to ensure content remains current and relevant.
Key Features

# Content aligned to the relevant competencies of the business services training package (BSB07). Competency grid included in the text and on the supporting Online Learning Centre
# Engaging writing style pitched at exactly the right level for VET students
# Stunning contemporary design enhances learning tools and assists visual learners
# Content on new and emerging trends such as the impact of China, social media, new retailing, and shifting demographic and psychographic consumer segments
# Extensive digital support for students and lecturers including updates each semester
# Available in traditional textbook format or as an eBook
# New and updated colour photographs of recent high-profile marketing campaigns to engage students in material they are familiar with

Table of Contents

Marketing: A Practical Approach
Part 1: Modern Marketing
1. The field of marketing
2. The marketing environment
3. Gathering marketing information
Part 2: Understanding Markets
4. Market segmentation, targeting and positioning
5. Understanding the consumer market
6. Understanding the business market
Appendix A: International Markets
Part 3: The Marketing Mix
7. Product planning and development
8. Product management strategies
9. Service marketing strategies
10. Pricing strategies
11. Distribution strategies
Appendix B: Retailing and wholesaling
12. The promotional plan
Appendix C: Marketing planning models
Appendix D: Measuring marketing programs