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Sponsorship Seeker's Toolkit, Fourth Edition

by: Skildum-Reid, Kim;Grey, Anne-Marie

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On-line Price: $53.95 (includes GST)

Paperback package 256

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You save: $24.00

This item is available to backorder. Usually ships within 7 - 10 working days

Retail Price: $77.95

Publisher: MCGRAW-HILL,14.03.14

Category: BUSINESS MANAGEMENT Level: B/I/A

ISBN: 0071825797
ISBN13: 9780071825795

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PRESCRIBED TEXT FOR:

Institution: APM College of Business and Communication - Full Year 2015
Course Code: EVT301A
Subject: Commercial Modelling for Events

Course Code: EVT303
Subject: Commercial Modelling for Events

Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategies


  New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies


  Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional


  Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation