Overview: The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O?Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
# Course: Management Information Systems, Introduction to MIS, Information Systems, Introduction to Information Systems.
# Internal differentiation - O?Brien franchise: (REP EYES ONLY) O?Brien MIS is our most traditional MIS text and sets the benchmark for the managerial perspective (the benefit and view of MIS to company?s executives) on information systems with a case study approach to teaching. The chapter presentation is conventional - explaining technology and then offering cases that describe how companies apply the technology ? most MIS books present the material this way. By comparison, Baltzan presents business cases and initiatives first, and then presents the technology that supports the solution. O?Brien Introduction to IS is only available in loose leaf format where O?Brien MIS is still offered in traditional hardback. O?Brien MIS contains two additional chapters than Introduction to IS, giving greater coverage to the topics of Enterprise Business Systems (Ch. 8) and Developing Business/IT Strategies (Ch. 11).
# New Features:
* Updated Real World Cases: 29 of the 56 Real World Cases are new to the 10th edition. These up-to-date cases provide students with in-depth business examples of the successes and challenges companies are experiencing in implementing the information technology concepts covered in each chapter. For example, Chapter 1 contains a new case on pages 27-28 titled, ?The New York Times and Boston Scientific: Two Different Ways of Innovating with Information Technology.? The case begins, ?Almost everybody has a theory about how to save the U.S. newspaper industry. The only consensus, it seems, is that it needs to change fundamentally or it could all but disappear. At The New York Times, tough times have elevated IT-enabled innovation to the top of the agenda.? This real world example is compelling and interesting for students and classroom discussion.
* Completely Revised, Same Organization: Complete revision of the text includes expanded or new coverage of the following topics: IS careers and job market outlook, strategic uses of IS/IT, history of computing, iPhone, cloud computing, Windows Server 2008, application virtualization, facebook, YouTube, strategic data management, metropolitan area networks, Internet2, relationship between SCM, CRM, and ERP with regard to supporting corporate strategy, discussion of SCM as a top strategic objective, use of digital billboards in targeted marketing, data relating to top retail web sites, e-commerce success factors, search engine optimization, strategic value of business, intelligence activities in the modern organization, system implementation challenges, user resistance, end-user development, cyber-terrorism, software piracy and economic impacts, HIPAA, cyber law, trends in outsourcing and off shoring, and IT governance.
* 69 New Blue Boxes: Provide up-to-date information and examples. For example, page 55 contains a new blue box titled ?Universal Orlando: IT Decisions Driven by Customer Data.?
# Retained Features:
* Managerial Perspective: O'Brien continues to present the business impact of information systems as the company leaders would view it.
* Analysis Exercises: End-of-chapter analysis exercises provide interesting scenarios for students to apply the chapter concepts.
* 2-page format for Real World Cases delivering detail and depth: Additional discussion questions and activities for each case allow for a variety of applications.
* Table of Contents: Proven effective over several editions, are essentially the same, and retain the popular modular chapter organization. Each chapter is broken into two units, allowing instructors to skip units without lost continuity.
* Ethics: Chapter 13 more than sufficiently meets any mandated ethics coverage.
Table of Contents
MODULE I Foundation Concepts
1. Foundations of Information Systems in Business
Section I Foundation Concepts: Information Systems in Business
Section II Foundation Concepts: The Components of Information Systems
2. Competing with Information Technology
Section I Fundamentals of Strategic Advantage
Section II Using Information Technology for Strategic Advantage
MODULE II Information Technologies
3. Computer Hardware
Section I Computer Systems: End User and Enterprise Computing
Section II Computer Peripherals: Input, Output, and Storage Technologies
4. Computer Software
Section I Application Software: End-User Applications
Section II System Software: Computer System Management
5. Data Resource Management
Section I Technical Foundations of Database Management
Section II Managing Data Resources
6. Telecommunications and Networks
Section I The Networked Enterprise
Section II Telecommunications Network Alternatives
MODULE III Business Applications
7. E-Business Systems
Section I e-Business Systems
Section II Functional Business Systems
8. Enterprise Business Systems
Section I Getting All the Geese Lined Up: Managing at the Enterprise Level
Section II Enterprise Resource Planning: The Business Backbone
Section III Supply Chain Management: The Business Network
9. E-Commerce Systems
Section I e-Commerce Fundamentals
Section II e-Commerce Applications and Issues
10. Supporting Decision Making
Section I Decision Support in Business
Section II Artificial Intelligence Technologies in Business
MODULE IV Development Processes
11. Developing Business/IT Strategies
Section I Planning Fundamentals
Section II Implementation Challenges
12. Developing Business/IT Solutions
Section I Developing Business Systems
Section II Implementing Business Systems
MODULE V Management Challenges
13. Security and Ethical Challenges
Section I Security, Ethical, and Societal Challenges of IT
Section II Security Management of Information Technology
14. Enterprise and Global Management of Information Technology
Section I Managing Information Technology
Section II Managing Global IT