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Business Driven Information Systems, 3rd Edition

by: Paige Baltzan

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Retail Price: $147.95

Publisher: MCGRAW-HILL,31.01.11

Category: Business Information Systems Level:

ISBN: 0073376825
ISBN13: 9780073376820

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Description

Overview
Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Key Features

# Course: Management Information Systems, Introduction to Information Systems

BDIS is designed for use in undergraduate or introductory MBA course in Management Information Systems, which are required in many Business Administration or management programs as part of the common body of knowledge for all business majors.

Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Internal differentiation ? McGraw-Hill publishes three textbooks by Paige Baltzan. Business Driven Technology (BDT) offers a flexible delivery and teaching approach by dividing the material into shorter chapters and plug-ins. By contrast Business Driven Information Systems (BDIS) follows a more conventional organization that most faculty are comfortable with. There are substantial content differences between the books, so resist the urge to describe them as the same content delivered in different formats. BDIS offers a more stable/guided/mainstream delivery approach. The third text, M: Information Systems is our concise, economy version and is closer in format and organization to BDIS. All three versions offer Connect.

Other MIS texts include O?Brien, the most traditional text, and Haag which falls between O?Brien and Baltzan on the traditional scale. The Baltzan texts are the only MIS texts with Connect.

# New paperback format!

Streamlined Table of Contents. This edition has been streamlined to include three modules with nine chapters.

New application and business focused pedagogical boxes in each chapter. These boxes provide discussion starters and encourage students to think critically about the information and how it relates to practical, everyday business concerns. Each chapter contains a number of these thought provoking conversation starters, under a variety of categories, including:
# Business Driven Discussion ? see page 6 for an example of the responsibility that comes with greater access to information

# Business Driven MIS ? see page 9 for an example concerning manipulation of data to find your version of the truth

# Business Driven Ethics and Security ? see page 10 for an example of inappropriate data handling

# Business Driven Globalization ? see page 15 for an example regarding the competitive landscape for students

# Business Driven Innovation ? see page 19 for a discussion about fixing the post office
# < Business Driven Debate ? see page 21 for the debate about the iPad ? greatest product in history or just another gadget?

# Business Driven Start-Up ? see page 23 for an example of a college student start-up invented to solve a problem

New end-of-chapter pedagogical elements:
# Critical Business Thinking:The best way to learn MIS is to apply it to scenarios and real-world business dilemmas. These projects require students to apply critical thinking skills and chapter concepts to analyze the problems and make recommended business decisions.

# Entrepreneurial Challenge:This unique feature represents a running project that allows students to challenge themselves by applying the MIS concepts to a real business. The flexibility of the case allows each student to choose the type of business they would like to operate throughout the case. Each chapter provides hands-on projects your students can work with their real-business scenarios.

NEW! Database Cohesion Case: This is a new product that mimics the original cohesion case on the Broadway Cafe and focuses on databases. The database case challenges your students to pull together core material from each chapter and apply this material to databases. The case can be found at www.cohesioncase.com\Database. In addition, the original Cohesion Case has been very successful: The Broadway Cafe is a running case instructors can use to reinforce core material such as customer relationship management, supply chain management, business intelligence, and decision making. The case has 15 sections that challenge students to develop and expand their grandfather?s coffee shop. Students receive hands-on experience in business and learn technology?s true value of enabling business. Please note that the Cohesion Case is not a McGraw-Hill product but a Baltzan direct product. The case can be found at www.cohesioncase.com.

# Learning Outcomes: These outcomes focus on what students should learn and be able to answer upon completion of the chapter

Chapter Opening Case Study: To enhance student interest, each chapter begins with an opening case study that highlights an organization that has been time-tested and value proven in the business world. This feature serves to fortify concepts with relevant examples of outstanding companies. Discussion of the case is threaded throughout the chapter.

Opening Case Questions: Located at the end of each chapter, poignant questions connect the chapter opening case with important chapter concepts.

Case Studies: This text is packed with 27 case studies illustrating how a variety of prominent organizations and businesses have successfully implemented many of this text?s concepts. All cases are timely and promote critical thinking. Company profiles are especially appealing and relevant to your students, helping to stir classroom discussion and interest.

Apply Your Knowledge Business Projects: At the end of each chapter you will find several Apply Your Knowledge projects that challenge students to bring the skills they have learned from the chapter to real business problems. There are also 33 Apply Your Knowledge projects on the OLC that accompanies this text (www.mhhe.com/baltzan) that ask students to use IT tools such as Excel, Access, and Dreamweaver to solve business problems. These projects help to develop the application and problem-solving skills of your students through challenging and creative business-driven scenarios.

Complete end-of-chapter pedgagoical support in the form of:

Learning Outcome Review

Key Terms: With page numbers referencing where they are discussed in the text.

Closing Case Studies: Reinforcing important concepts with prominent examples from business and organizations. Duscussion questions follow each case study.

Critical Business Thinking: The best way to learn MIS is to apply it to scenarios and real-world business dilemmas. These projects require students to apply critical thinking skills and chapter concepts to analyze the problems and make recommended business decisions.

Entrepreneurial Challenge: This unique feature represents a running project that allows students to challenge themselves by applying the MIS concepts to a real business. The flexibility of the case allows each student to choose the type of business they would like to operate throughout the case. Each chapter provides hands-on projects your students can work with their real-business scenarios.

Plug-Ins: Located on the OLC that accompanies this text (www.mhhe.com/baltzan), the overall goal of the Plug-Ins is to provide an alternative for faculty who find themselves in the situation of having to purchase an extra book to support Microsoft Office. The Plug-Ins presented here offer integration with the core chapters and provide critical knowledge using essential business applications, such as Microsoft Excel, Microsoft Access, DreamWeaver, and Microsoft Project. Each Plug-In uses hands-on tutorials for comprehension and mastery.

Each Plug-In contains complete pedagogical support in the form of:
Plug-In Summary: Revisits the plug-in highlights in summary format.
Making Business Decisions: Small scenario-driven projects that help students focus individually on decision making as they relate to the topical elements in the chapters.

MIS Widget: Stay updated with the latest supplements and up-to-the-minute news in information sciences with our MIS Widget available for your desktop through Yahoo Widgets.

Business Driven Desktop:This author-written newsletter is a source for innovative, hands-on, materials for the classroom: updated classroom activities, discussion questions, debates, and videos.

Cohesion Case: The Broadway Cafe is a running case instructors can use to reinforce core material such as customer relationship management, supply chain management, business intelligence, and decision making. The case has 15 sections that challenge students to develop and expand their grandfather?s coffee shop. Students receive hands-on experience in business and learn technology?s true value of enabling business. Please note that the Cohesion Case is not a McGraw-Hill product but a Baltzan direct product. The case can be found at www.cohesioncase.com.

# To purchase an eBook version of this title, visit www.CourseSmart.com (ISBN 0077338391). With the CourseSmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy.

Table of Contents

Module One: Business Driven MIS
Chapter 1: Management Information Systems: Business Driven MIS
Chapter 2: Decisions and Processes: Value Driven Business
Chapter 3: E-Business: Electronic Business Value
Chapter 4: Ethics and Information Security: MIS Business Concerns

Module Two: Technical Foundations of MIS
Chapter 5: Infrastructures: Sustainable Technologies
Chapter 6: Data: Business Intelligence
Chapter 7: Networks: Mobile Business

Module Three: Enterprise MIS
Chapter 8: Enterprise Applications: Business Communications
Chapter 9: Systems Development and Project Management: Corporate Responsibility

Appendix A: Hardware and Software Basics
Appendix B: Networks and Telecommunications
Appendix C: Designing Databases