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M: Information Systems

by: Paige Baltzan, Amy Phillips

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On-line Price: $61.95 (includes GST)

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Retail Price: $77.95

Publisher: MCGRAW-HILL,30.04.10

Category: Business Information Systems Level:

ISBN: 0073376833
ISBN13: 9780073376837

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The visual impact of the magazine format will win students over quickly. They?ll love the price. And the fascinating, sometimes hard-to-believe real examples will keep them reading. Baltzan and Phillips approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student?s level, and applies them using a hands-on approach to reinforce the concepts. M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point of strength in an organization.

The story behind M:
We have heard over and over again that the modern learner has a completely new and different set of needs from a learning package. These new `digital natives? have developed cognitive thinking patterns that are different from those of earlier generations of students. It?s important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: Information Systems accounts for these differences in students today and appeals more effectively to digital natives. An emphasis is placed on the visual and technology component of the product offering (Connect Interactives), while the text remains a (important) supporting tool for their learning in the course. Students today are used to active learning experiences which is what M: Information Systems provides. The book in combination with the Interactives in Connect MIS provide students with a rich, interactive experience that enhances the text content, and keeps them actively engaged in the course content. Students today are also used to feedback and `payoff? - Connect MIS provides these interactive rewards for learning the course content. For instructors opting not to adopt Connect MIS, M: Information Systems will still appeal to this generation of students looking for a quick read and insight that is also entertaining.
Key Features

# Management Information System, Information Systems, Principles of MIS, Introduction to Information Systems. M: Information Systems is designed for use in undergraduate or introductory MBA course in Management Information Systems, which are required in many Business Administration or management programs as part of the common body of knowledge for all business majors.

(Rep Eyes Only) M: Information Systems is based on Business Driven Information Systems (the red book). As a result, M: Information Systems has the same business-first approach. A magazine format, along with seven fun and insightful new boxed readings will make M: Information Systems very appealing to instructors trying to reach students where they live. What?s not in M: Information Systems are end-of-chapter elements - Closing Cases, Making Business Decisions projects, Apply Your Knowledge exercises, and Business Driven Best Sellers.

PRODUCT MESSAGE: The business-first approach of Baltzan and Phillips delivered in a dynamic and inexpensive magazine format.
# OMG LOL: Feature boxes focusing on employee poor behavior and action when using technology in the work place.
# Seriously!: Feature boxes highlighting poor decisions made by real companies, products and services. Engaging, and often times humorous, these examples highlight business mistakes and bad inventions.
# FYI: Cutting-edge examples of real-world information including greening, social responsibility, social entrepreneurship, and twenty-something geniuses.
# My NOT-to-do list: The authors have taken opportune moments to administer career advice including job interviews and behavior throughout the text. Think of these boxed features as a ?twenty-something? students guide to the business world.
# Busted: Feature boxes highlighting ethical dilemmas and examples of practices frowned upon in the business world.
# Show Me The Money: Quick, scenario-driven projects allowing students to apply chapter concepts.
# Living The Dream: Highlighting the good in humanity, these inspirational examples of the confluence of technology and philanthropy/social good.

# Connect MIS: McGraw-Hill Connect MIS is an online assignment and assessment solution that connects students with the tools and resources they?ll need to achieve success.

  * Simple Assignment Management: Creating assignments is easier than ever, so you can spend more time teaching and less time managing.

  * Smart Grading: When it comes to studying, time is precious. Connect MIS helps students learn more efficiently by providing feedback and practice material when they need it, where they need it.

      Saves You Time. The grading function enables you to:

              o Reinforce classroom concepts with practice tests and instant quizzes.

              o Access and review each response; manually changing grades or leaving comments.

              o Automatically score assignments.

      Tracks Student Progress. Progress tracking-function enables you to:

              o View scored work immediately and track individual or group performance with assignment and grade reports.

              o Access an instant view of student or class performance relative to learning objectives.

              o Collect data and generate reports required by many accreditation organizations, such as AACSB.

  * Interactives provided for each chapter of the textbook allow students to apply their knowledge, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. The following 5 types of Interactives were developed for MIS based on actual book-specific content.

              o Comprehension Case: Comprehension Cases are designed to reinforce comprehension and application of key chapter concepts within the context of a case. Each Comprehension Case is based on a specific case/example from the text that illustrates key concepts from the chapter. Students are asked to type free-form responses to three discussion questions, and they are then provided with 6 multiple-choice questions that bridge the content from the case to the mastery of chapter concepts.

              o Decision Generator: Decision Generators present students with 2-3 concepts from the text and a written case study that illustrates the concepts presented. The student will then answer a series of questions to either predict what the company will do or reach a decision on a certain issue (the `evidence? presented will be very concrete to ensure a clearly correct response). Finally, the student is asked a series of 6 multiple choice questions to further assess his/her understanding of the topic.

              o Drag & Drop Interactive: Drag & Drop exercises require students to drag an item (descriptions, attributes, key terms, etc.) and drop it on a specified area of association. Students will then be asked to analyze the topics covered in the activity with 6 follow up multiple-choice questions.

              o Timeline/Sequencing Completion: Timeline exercises are designed to reinforce either chronological or multi-step processes. Each activity begins with a written overview of a topic from the text. The student is then provided with a list of items that represent each of the steps of the overall process that he/she must place in order on the provided timeline. If applicable, a 2nd task will be to assign the appropriate actions to each task. After the timeline is completed and scored, the student is provided with 6 multiple-choice questions that assess his/her understanding of key chapter concepts.

              o Video Case: Each Video Case contains a 4-5 minute video profile of a real company/situation. As the video plays, the student is asked a series of multiple choice questions requiring him/her to relate chapter concepts to the video. Immediately following the video/question sequence, the student is asked a series of 6 multiple choice questions to further assess his/her knowledge of the topic. This exercise is designed to engage the student through engaging interactive content that goes beyond basic recall and multiple choice.

      Connect Plus MIS:

      McGraw-Hill reinvents the textbook learning experience for today?s student with Connect Plus MIS, a seamless and dynamic integration of an eBook and Connect MIS.

      For more information about Connect or Connect Plus, simply visit www.mgrawhillconnect.com, or contact your local MHHE book rep.

Table of Contents

Module One: Business Driven Information Systems
Chapter 1: Information Systems in Business
Chapter 2: Strategic Decision Making
Chapter 3: E-Business

Module Two: Essentials of Information Systems
Chapter 4: Ethics and Information Security
Chapter 5: Enterprise Architectures
Chapter 6: Databases and Data Warehouses
Chapter 7: Networks, Telecommunications, and Mobile Technology

Module Three: Enterprise Information Systems
Chapter 8: Operations Management and Supply Chain Management
Chapter 9: Customer Relationship Management and Business Intelligence
Chapter 10: Enterprise Resource Planning and Collaboration Systems

Module Four: Developing Information Systems
Chapter 11: Systems Development and Project Management
Chapter 12: Innovation, Entrepreneurship, and 21st Century Global Business