Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
 Windows 8
 Adobe CS6
 CCNA 2012
 CCNP 2012
 Web Design
 Project Management
 Mobile Devices
 Windows Server 2012
 SQL Server 2012
Economics and Business
 Business Information Systems
 Human Resources

Marketing Management: A Strategic Decision-Making Approach, 8th Edition


Notify me when in stock

On-line Price: $172.95 (includes GST)

Paperback package 576

17%Off Retail Price

You save: $35.00

Usually ships within 3-5 business days.

Retail Price: $207.95

Publisher: MCGRAW-HILL,14.11.06

Category: MARKETING Level:

ISBN: 0078028795
ISBN13: 9780078028793

Add to Shopping Cart

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors? wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions ? both good and not-so-good ? from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.