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E-Commerce 2009: International Version, 5th Edition

by: Kenneth Laudon, Carol Guercio Traver

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On-line Price: $133.24 (includes GST)

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Retail Price: $153.24

Publisher: PRENTICE HALL,04.11.08


ISBN: 0135027144
ISBN13: 9780135027141

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For the undergraduate and graduate e-commerce course in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

Features and Benefits


For the undergraduate and graduate e-commerce course in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

Do you take a business-oriented approach to this course versus a technical approach? In addition to business, do you also cover legal and societal issues? Would you be interested in a book that provides you with a coherent pedagogical framework to make teaching easier and help students understand the subject matter?

This text offers a conceptual framework built around the themes of Business, Technology, and Society by:


  "Insight On" cases in Chapter 4 titled "Building an E-Commerce Website," help students understand relationships between business concerns, technology, and social and legal implications of e-commerce to make sense out of this broad new field of study.

  Integrating concepts and content from marketing, economics, IS, and management strategy.

Other Points of Differentiation

How do you keep your course interesting, current, and easy for students to understand?

Accessible and Engaging. The authors present concepts in a logical fashion with clear explanations to make even those complicated topics accessible. Take a look at some first-hand reviews from students:

  'This is a college level textbook that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written.'

  "This book is the best one on e-Commerce written so far. The logical sequence followed in the book draws the reader into each chapter, and at the end one learns even the complicated topics effectively and efficiently."

Current Material. If you've been following the e-commerce arena during the last year, you know that business on the Web is being re-invented yet again. In this book, you'll find updated material on:

  The NEW services-based e-commerce, including Web 2.0 applications such as social networking, user-generated content and sharing, wikis, and "cloud computing" Web services.

  Data updated to September 2008 for almost real-time coverage!

  Key sociological changes driving e-commerce including the movement of social life to the online arena; changing demographics of the Web audience; multi-tasking media; the extension of offline networks to online networks, and networking for business professionals.

  Highlights the latest e-commerce research findings, as well as many classic articles, in all chapters of the text. Includes numerous tables and figures drawn from academic research, eMarketer, Jupiter Research, Forrester Research, and Gartner.

How important is it that your students leave this class with the ability to perform an in-depth business, strategic and financial analysis of an e-commerce company?

E-commerce in Action cases. For each company, the authors identify the vision of the company, analyze its financial performance, review its current strategy, and assess the future prospects for the firm to combine business, strategic, and financial analysis; See Chapter 9: Amazon.

What is the impact of e-commerce on different functional areas of business such as marketing, finance, accounting, business, and economics?

This edition provides balanced coverage of functional areas of business for all business disciplines:



This text includes 2 chapters in marketing, drawing relationships between e-commerce and market segmentation, personalization, data base marketing, click stream analysis, bundling of digital goods, and dynamic pricing.

  Finance and Accounting.

E-commerce in Action cases in Chapters 9-12 critically examine the financial statements of leading, public firms that have an e-commerce presence, providing exposure to general financial analysis.

  Business and Economics.

The text is not just a travelogue through the world of e-commerce, but a series of well-written essays that use many basic business concepts such as competitive advantage; economies of scale, barriers to entry, switching costs, substitution of products, Porter's competitive model; menu costs; transaction costs; price discrimination; customer 'lock-in;" network effects; and search costs.

Which social, legal, and ethical issues raised by e-commerce do you highlight with your students? What types of examples do you use to motivate them?

Social, legal, and ethical aspects of e-commerce. In addition to an entire chapter devoted to the major social, legal and ethical aspects of e-commerce, each chapter contains material related to these issues.

Real business focus. This edition uses extensive real world, brand-name company examples such as Amazon, Google, eBay, Yahoo, Priceline, PayPal, Blinkx, LLBean, NetFlix, ESPN, and REI to make material relevant to readers.

Do you want a book that expresses a clear, cohesive vision and point of view about e-commerce issues?

This book is not written by a committee.

The author team is the same that you've been relying on since the first edition. Ken Laudon and Carol Traver have been thinking and writing together about e-commerce issues for almost ten years. This continuity helps to create a book that expresses a cohesive, coherent vision and provides you with a seamless transition between editions.

Table of Contents


Part 1- Introduction to E-commerce

Chapter 1:

The Revolution Is Just Beginning
Chapter 2:

E-Commerce Business Models and Concepts

Part 2- Technology Infrastructure for E-Commerce

Chapter 3:

The Internet and Word Wide Web: E-Commerce Infrastructure
Chapter 4:

Building an E-Commerce Web Site
Chapter 5:

Online Security and Payment Systems

Part 3- Business Concepts and Social Issues

Chapter 6:

E-Commerce Marketing Concepts
Chapter 7:

E-Commerce Marketing Communications
Chapter 8:

Ethical Social and Political Issues in E-Commerce

Part 4- E-Commerce in Action

Chapter 9:

Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11:

Social Networks, Auctions, and Portals
Chapter 12:

B2b E-Commerce:

Supply Chain Management and Collaborative Commerce