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Introduction to Electronic Commerce: International Version, 3rd Edition

by: Efraim Turban, David King, Judy Lang

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On-line Price: $142.57 (includes GST)

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Retail Price: $168.57

Publisher: ,25.10.10

Category: ELECTRONIC COMMERCE Level:

ISBN: 0138010145
ISBN13: 9780138010140

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Description


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For undergraduate-level courses in Electronic Commerce.

Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.



New To This Edition

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NEW! Coverage of Social Computing.
With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.

NEW! Green IT.
Since businesses are becoming more environmentally conscious, the concept of "Green IT and EC" is addressed thoroughly in this text.



Features and Benefits

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For undergraduate-level courses in Electronic Commerce.

Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Managerial Orientation.
Today, EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students-majors and non-majors alike.

Real-world Orientation.
Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text's concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their operations today.

Interdisciplinary Approach.
This text understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. This text also emphasizes that economics play a major role in understanding EC.

OTHER POINTS OF DISTINCTION

NEW! Coverage of Social Computing.
With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.

NEW! Green IT.
Since businesses are becoming more environmentally conscious, the concept of "Green IT and EC" is addressed thoroughly in this text.

Application Cases.
In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.

Integrated Systems.
This text emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems. Intra- and inter-organizational systems are highlighted, as are the latest innovations in global EC and Web-based applications.



Table of Contents

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Part 1: Introduction to E-Commerce and E-Marketplaces


  
Chapter 1. Overview of Electronic Commerce


  
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce


  
Part 2: Internet Consumer Retailing


  
Chapter 3. Retailing in Electronic Commerce: Products and Services


  
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement


  
Part 3: Business-to-Business E-Commerce


  
Chapter 5. B2B E-Commerce


  
Chapter 6.

Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce


  
Part 4: Other EC Models and Applications


  
Chapter 7. The Web 2.0 Environment and Social Networks


  
Chapter 8. Mobile Computing and Commerce


    
Part 5: EC Support Services


  
Chapter 9. E-Commerce Security and Fraud Protection


    
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services


    
Part 6: EC Strategy and Implementation


  
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues


    

www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan