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MIS Essentials, 2nd Edition

by: David Kroenke

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On-line Price: $145.48 (includes GST)

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Retail Price: $167.48

Publisher: ,04.01.11

Category: Business Information Systems Level:

ISBN: 0138018820
ISBN13: 9780138018825

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For undergraduate Introduction to Management Information Systems courses.

A brief text that covers the basics of using IS to solve business problems.

Help your students see why MIS is the most important course in the business school with MIS Essentials. This brief text shows students how businesses use-and need-information systems to accomplish their goals, objectives, and competitive strategy.

The second edition focuses on the latest innovation in MIS and addresses today's changing student experience.



New To This Edition

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NEW! Have students see MIS in action: Chapter-Opening Cases and Accompanying Movies. The chapter-opening cases and videos set up the chapter's content by providing an example of why the subsequent information is relevant in the real world. Cases include:


  FlexTime: Parts 1 and 2 of this text are tied together with a case using a fictional company called FlexTime. This case presents a successful business responding to contemporary challenges. It begins with one of the owners firing a new hire because that new hire does not possess fundamental MIS skills. The case continues to explore the need for collaboration and collaboration IS, difficult software decisions, the use of a database to prevent a bad decision, and the need for consumer-level knowledge about data communications.


  Fox River Golf Course: Parts 3 and 4 use the example of Fox Lake Country Club, a fictional successful business that attempts to increase its revenue by hosting weddings. Through this case students see how information silos can cause problems, user generated content can backfire, and use of club data for business intelligence becomes problematic.

NEW! Provide hands-on practice in the classroom and beyond: MIS Projects, Cases, and Exercises.


  The MIS in Use cases lead to collaboration exercises at the end of each chapter.


  The Collaboration Exercises use Google Docs, Office Live Workspaces, Microsoft SharePoint, or other tools to help students practice the collaboration skills that will be important in the business world.


  NEW! MIS InClass. Each chapter of this text includes an Experiencing MIS InClass feature that contains exercises, projects, and questions for students to perform in class. Some of these exercises can be done in a single class period, while others span several class sections with out-of-class activities in-between. These exercises help students relate the chapter material to everyday life.


  NEW! The Application Exercises for Excel and Access 2010 ask students to solve business situations using spreadsheet (Excel) or database (Access) applications.

NEW! Give students a glimpse into the real world: Teaching Business Processes. Many students have little to no business experience and don't fully understand how business processes work. This edition showcases business processes in context to provide students a basic understanding.

NEW! Highlight new topics: Theory of Social Capital. This edition teaches the concept of social capital, the valuation of social networks, and the role of information systems for increased social network value.



Features and Benefits

top


For undergraduate Introduction to Management Information Systems courses.

A brief text that covers the basics of using IS to solve business problems.

Help your students see why MIS is the most important course in the business school with MIS Essentials. This brief text shows students how businesses use-and need-information systems to accomplish their goals, objectives, and competitive strategy.

The second edition focuses on the latest innovation in MIS and addresses today's changing student experience.

Help students get the practice they need: Available with myMISlab! This text is available with myMISlab-the web-based tutorial and assessment tool that integrates business applications with all of your Microsoft® Office needs, including Excel, Access, and SharePoint. With myMISlab students can work on a SharePoint site, access the ebook and supplements, take quizzes and tests, and more! Visit myMISlab.com for more information.

NEW! Have students see MIS in action: Chapter-Opening Cases and Accompanying Movies. The chapter-opening cases and videos set up the chapter's content by providing an example of why the subsequent information is relevant in the real world. Cases include:


  FlexTime: Parts 1 and 2 of this text are tied together with a case using a fictional company called FlexTime. This case presents a successful business responding to contemporary challenges. It begins with one of the owners firing a new hire because that new hire does not possess fundamental MIS skills. The case continues to explore the need for collaboration and collaboration IS, difficult software decisions, the use of a database to prevent a bad decision, and the need for consumer-level knowledge about data communications.


  Fox River Golf Course: Parts 3 and 4 use the example of Fox Lake Country Club, a fictional successful business that attempts to increase its revenue by hosting weddings. Through this case students see how information silos can cause problems, user generated content can backfire, and use of club data for business intelligence becomes problematic.

NEW! Provide hands-on practice in the classroom and beyond: MIS Projects, Cases, and Exercises.


  The MIS in Use cases lead to collaboration exercises at the end of each chapter.


  The Collaboration Exercises use Google Docs, Office Live Workspaces, Microsoft SharePoint, or other tools to help students practice the collaboration skills that will be important in the business world.


  NEW! MIS InClass. Each chapter of this text includes an Experiencing MIS InClass feature that contains exercises, projects, and questions for students to perform in class. Some of these exercises can be done in a single class period, while others span several class sections with out-of-class activities in-between. These exercises help students relate the chapter material to everyday life.


  NEW! The Application Exercises for Excel and Access 2010 ask students to solve business situations using spreadsheet (Excel) or database (Access) applications.

NEW! Give students a glimpse into the real world: Teaching Business Processes. Many students have little to no business experience and don't fully understand how business processes work. This edition showcases business processes in context to provide students a basic understanding.

NEW! Highlight new topics: Theory of Social Capital. This edition teaches the concept of social capital, the valuation of social networks, and the role of information systems for increased social network value.



Table of Contents

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Part 1: MIS and You
Chapter 1. The Importance of MIS
Chapter 2. Business Processes, Information, and Information Systems
Chapter 3. Organizational Strategy, Information Systems, and Competitive Advantage
Part 2: Information Technology
Chapter 4. Hardware and Software
Chapter 5. Database Processing
Chapter 6. Data Communication
Part 3: Using IS for Competitive Strategy
Chapter 7. Enterprise Systems
Chapter 8. E-Commerce, Web 2.0, and Social Networking
Chapter 9. Business Intelligence and Information Systems for Decision Making
Part 4: Information Systems Management
Chapter 10. Information Systems Development
Chapter 11. Information Systems Management
Chapter 12. Information Security Management