For those who sit anxiously before a word-processor, a well-defined writing process solves most of the problems of low confidence and procrastination. Because the book clarifies the writing process, and the mechanics of how to write, knowing what to write becomes an easier task for communicators needing to reach an audience.
The book offers a number of suggestions for writing clearly and with focus.
It takes a common sense approach to writing: that all professional communication begins with words, which combine to form sentences that are then shaped into different types of documents.
It specialises in writing clear and concise corporate communication but is more than just a tool for business people. The book is a valuable writing guide for all forms of professional writing.
The easy-to-read book is useful for those who write letters, emails, and business proposals, reports, or who are responsible for any corporate writing position.
The techniques offered in the book are not based on passing business fashions or trends. They provide assistance to professional and budding communicators in organizing their thoughts, planning carefully and creatively, and writing in plain English.
E-writing is covered in this edition.
Covers writing employment application letters and resumes.
Updated section on visual text.
1 - Professional business communication
Organising the writing process
How to use this book
2 - How language works
Word types (parts of speech)
3 - Grammar and punctuation
Sixteen common grammatical errors
4 - Paragraphs: coherence and cohesion
Clear expository writing
What is a paragraph?
Coherent paragraphs: organising by theme
Cohesive and relevant elaboration
Modelling paragraphs in an essay
5 - Style and tone
6 - The editing process
The editing process in focus
7 - Letters and memoranda
8 - Employment applications and résumés
Who needs a résumé?
Job application documents
Letters of application
Addressing the selection criteria
9 - Essays, literature reviews and research papers
10 - Proposal and grant writing
Defining a proposal
Types of proposals
Format of a proposal
Scripting a proposal
Grant application writing
11 - Report writing
The three levels of report writing
Generic report structure
The laboratory report
12 - Manuals
What are manuals?
13 - Pr writing
14 - Electronic writing
15 - Speech writing
Public speaking for business people
Structuring a speech
16 - Oral presentations
Types of oral presentation
17 - Visual text
What is visual text?
Associating visual with verbal text
Categories of visual text
Practical application of Gestalt: Case study
Vocabulary builder exercise
Commonly confused words