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Corporate Communications: Effective Techniques for Business, 2nd Edition

by: Bernard McKenna, Glen Thomas, Neal Waddell, Mary Barry

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On-line Price: $84.95 (includes GST)

Paperback package 392

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Retail Price: $102.95

Publisher: Thomson,16.07.07

Category: MANAGEMENT Level:

ISBN: 0170134296
ISBN13: 9780170134293

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For those who sit anxiously before a word-processor, a well-defined writing process solves most of the problems of low confidence and procrastination. Because the book clarifies the writing process, and the mechanics of how to write, knowing what to write becomes an easier task for communicators needing to reach an audience.

The book offers a number of suggestions for writing clearly and with focus.
It takes a common sense approach to writing: that all professional communication begins with words, which combine to form sentences that are then shaped into different types of documents.
It specialises in writing clear and concise corporate communication but is more than just a tool for business people. The book is a valuable writing guide for all forms of professional writing.
The easy-to-read book is useful for those who write letters, emails, and business proposals, reports, or who are responsible for any corporate writing position.
The techniques offered in the book are not based on passing business fashions or trends. They provide assistance to professional and budding communicators in organizing their thoughts, planning carefully and creatively, and writing in plain English.
E-writing is covered in this edition.
Covers writing employment application letters and resumes.
Updated section on visual text.

1 - Professional business communication
Persuasion
Writing blocks
Organising the writing process
How to use this book
Questions

2 - How language works
Word types (parts of speech)
Sentences
Questions

3 - Grammar and punctuation
Sixteen common grammatical errors
Punctuation
Questions

4 - Paragraphs: coherence and cohesion
Clear expository writing
What is a paragraph?
Coherent paragraphs: organising by theme
Cohesive and relevant elaboration
Modelling paragraphs in an essay
Questions

5 - Style and tone
Bureaucratic-technical writing
Plain English
Style guidelines
Tone
Questions

6 - The editing process
The editing process in focus
Questions

7 - Letters and memoranda
Letters
Generic memoranda
Questions

8 - Employment applications and résumés
Who needs a résumé?
Job application documents
The résumé
Letters of application
Addressing the selection criteria
Questions

9 - Essays, literature reviews and research papers
Essays
Literature reviews
Questions

10 - Proposal and grant writing
Defining a proposal
Types of proposals
Format of a proposal
Scripting a proposal
Proposal presentation
Grant application writing
Questions

11 - Report writing
The three levels of report writing
Generic report structure
The laboratory report
Research reports
Feasibility reports
Progress reports
Trip reports
Questions

12 - Manuals
What are manuals?
Questions

13 - Pr writing
Flyers
Brochures
Newsletters
Media releases
Graphic elements
Questions

14 - Electronic writing
Email
Web writing
Questions

15 - Speech writing
Introduction
Public speaking for business people
Structuring a speech
Questions

16 - Oral presentations
Types of oral presentation
Presenting
Questions

17 - Visual text
What is visual text?
Associating visual with verbal text
Categories of visual text
Practical application of Gestalt: Case study
Questions
Vocabulary builder exercise
Commonly confused words
References
Index