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Marketing: Planning and Strategy, 1st Edition

by: Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham

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On-line Price: $126.95 (includes GST)

Paperback package 570

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Retail Price: $152.95

Publisher: Cengage Learning,20.09.11

Category: MARKETING Level: B/I/A

ISBN: 0170189392
ISBN13: 9780170189392

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PRESCRIBED TEXT FOR:

Institution: ICMS (International College Of Management, Sydney)
Course Code: MKT300
Course Name: Strategic Marketing Management
ICMS - September 2016

Institution: Curtin University - Sydney - 2014 2nd Semester
Course Code: 3900
Course Name: Strategic Marketing 310

MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013

While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

1. Marketing and the concept of planning and strategy
2. Strategic marketing
3. Corporate appraisal
4. Understanding competition
5. Focusing on the customer
6. Scanning the environment
7. Measuring strengths and weaknesses
8. Developing marketing objectives and goals
9. Strategy selection
10. Portfolio analysis
11. Organisational structure
12. Strategic tools
13. Market strategies and the marketing mix cases