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Entrepreneurship: Theory, Process, Practice, 3rd Edition

by: Howard Frederick | Allan O'Connor | Donald F. Kuratko

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On-line Price: $135.95 (includes GST)

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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically...

Only order if you require this exact edition.

Retail Price: $162.95

Publisher: ,28.09.12

Category: MANAGEMENT Level:

ISBN: 0170214982
ISBN13: 9780170214988

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There is a newer edition available. For the 4th edition, please perform a new search using the following ISBN13: 9780170352550

PRESCRIBED TEXT FOR

Institution: APM College of Business and Communication - Full Year 2015
Course Code: HAT201A
Subject: Entrepreneurship in Context

Course Code: MGT305
Subject: Small Business Management

21854 AT THE UNIVERSITY OF TECHNOLOGY (UTS) BROADWAY CAMPUS, SEMESTER 2 2013

The third edition of this market leading textbook covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of "Environmental Entrepreneurship". Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology.

As well as the unparalleled instructor and student resources, what sets this text apart from all others in this discipline - is the thorough treatment of topical themes of sustainability, ethical and social responsibility, and experiential learning.

Part 1: Entrepreneurship in the twenty-first century 1
1. Entrepreneurship: evolution and revolution
2. The entrepreneurial mind and behaviour
3. Entrepreneurship and the environment
4. Ethical and social entrepreneurship

Part 2: Initiating entrepreneurial ventures
5. Opportunity and the creative pursuit of innovative ideas
6. Pathways to entrepreneurial ventures
7. Entrepreneurial families: succession and continuity
8. Developing entrepreneurship within organisations

Part 3: Developing entrepreneurial ventures
9. Assessment and commercialisation of entrepreneurial opportunities
10. Marketing for entrepreneurial ventures
11. Strategic entrepreneurial growth
12. Global opportunities for entrepreneurs

Part 4: Planning and Sustaining Growth
13. Legal and regulatory challenges for entrepreneurial ventures
14. Sources of capital for entrepreneurial ventures
15. Measuring performance for entrepreneurial ventures
16. Developing a sustainable business plan

Business Plan