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Using MIS: Global Edition, 4th Edition

by: David Kroenke

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On-line Price: $107.68 (includes GST)

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Retail Price: $123.68

Publisher: ,03.02.11

Category: Business Information Systems Level:

ISBN: 0273753088
ISBN13: 9780273753087

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This title is a Pearson Global Edition.

The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

An engaging introduction to how people use IS to solve business problems.

Using MIS explains why MIS is the most important course in the business school by showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy.

With a new edition now publishing each year, Using MIS, 4e, contains fresh, new, and current material to help keep your students up to date.



New To This Edition

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NEW! Show the importance of MIS in business:New chapter-opening cases and accompanying movies (FlexTime and Fox River Golf Course). Each of the twelve chapter-opening cases is dramatized in a four-to-six minute video segment. The stories of FlexTime (Chapters 1-6) and Fox Lake (Chapters 7-12) were written and filmed to engage students' interest and emotion, to provoke classroom discussion, and to motivate, in an entertaining way, students to learn the ensuing chapter concepts. Author-written teaching notes are available (in the Annotated Instructor's Edition) for using these cases and videos in your classroom.

NEW! Get students using MIS in and out of the classroom:


  Experiencing MIS InClass. Each chapter of this text includes an exercise called Experiencing MIS InClass. This feature contains exercises that ask students to work in groups and apply the chapter contents to contemporary situations. Some of these exercises can be done in a single class period, while others span several class sections with out-of-class activities.


  Collaboration Exercises. The Collaboration Exercises use Google Docs, Office Live Workspaces, Microsoft SharePoint, or some other tool to collaborate on collective answers. These exercises help students practice the collaboration skills that will be important to them in the workplace.

Offer a glimpse into the future: 2021. Each chapter concludes with a discussion of how the concepts, technology, and systems described might change by the year 2021. This feature helps students anticipate changes in technology and understand how those changes may impact the future business environment.

NEW! Encourage students to practice using Excel and Access: Application exercises for Excel and Access 2010 appear throughout this text.

NEW! Focus on the value of social media: Social Capital. This text now includes a discussion of the theory of social capital. This text also highlights social capital's relevance to social networking, and includes discussions of Enterprise 2.0 and the integration of social networking with CRM that comprises social CRM.

NEW! Assess students' AACSB comprehension: Test Bank tied to AACSB objectives. The following six categories are AACSB Learning Standards:


  Communication


  Ethical Reasoning


  Analytic Skills


  Use of Information Technology


  Multiculturalism and Diversity


  Reflective Thinking

This text includes questions to test

the skills relevant to these standards by tagging them with the appropriate standard. For example, a question testing the moral questions associated with externalities would receive the Ethical Reasoning tag. Tagged questions help you measure whether students are grasping the course content that aligns with AACSB guidelines. In addition, the tagged questions may help to identify potential applications of these skills. This, in turn, may suggest enrichment activities or other educational experiences to help students achieve these goals.



Features and Benefits

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For undergraduate Introductory Management Information Systems courses.

An engaging introduction to how people use IS to solve business problems.

Using MIS explains why MIS is the most important course in the business school by showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy.

With a new edition now publishing each year, Using MIS, 4e, contains fresh, new, and current material to help keep your students up to date.

Make it about collaboration: myMISlab featuring SharePoint hosting.

myMISlab is now available with Information Systems Today-helping you bring a greater software applications emphasis to your class. Also, included is myitlab-Pearson's online Microsoft® Office simulation software that's currently used by thousands of students-which allows your students to gain practical skills in the use of spreadsheet and database software. End-of chapter applications are tied to this unique tutorial.


  SharePoint Access. A turnkey collaboration application in the form of Microsoft's SharePoint is ready for your class. No need to worry about coordinating through your school's computer lab and server. Monitor your students' activities as they work through their teamwork assignments-all from within myMISlab.

NEW! Show the importance of MIS in business:New chapter-opening cases and accompanying movies (FlexTime and Fox River Golf Course). Each of the twelve chapter-opening cases is dramatized in a four-to-six minute video segment. The stories of FlexTime (Chapters 1-6) and Fox Lake (Chapters 7-12) were written and filmed to engage students' interest and emotion, to provoke classroom discussion, and to motivate, in an entertaining way, students to learn the ensuing chapter concepts. Author-written teaching notes are available (in the Annotated Instructor's Edition) for using these cases and videos in your classroom.

Stimulate thought, discussion, and active participation: Current Issues Guides. In each chapter, one of the guides addresses ethical aspects of the use of the chapter's content. The other two guides pertain to security, problem solving, managing contrarian employees ("opposing forces"), and reflecting on the implications of the chapter's content on industry or society.

Help students find the answers: Question-based Format and Active Review. At the beginning of each chapter, students are presented with a list of questions to help them focus on the most important issues within the reading. Then to organize the material, each major heading in the chapter is one of the questions listed at the chapter's start. The Active Review feature, which is found at the end of the chapter, provides students with a set of actions to take to demonstrate their mastery.

NEW! Get students using MIS in and out of the classroom:


  Experiencing MIS InClass. Each chapter of this text includes an exercise called Experiencing MIS InClass. This feature contains exercises that ask students to work in groups and apply the chapter contents to contemporary situations. Some of these exercises can be done in a single class period, while others span several class sections with out-of-class activities.


  Collaboration Exercises. The Collaboration Exercises use Google Docs, Office Live Workspaces, Microsoft SharePoint, or some other tool to collaborate on collective answers. These exercises help students practice the collaboration skills that will be important to them in the workplace.

Offer a glimpse into the future: 2021. Each chapter concludes with a discussion of how the concepts, technology, and systems described might change by the year 2021. This feature helps students anticipate changes in technology and understand how those changes may impact the future business environment.

NEW! Encourage students to practice using Excel and Access: Application exercises for Excel and Access 2010 appear throughout this text.

Highlight business processes. Many students have little to no business experience and don't understand how business processes work. Chapter 2 is focused on giving providing a basic business process understanding so students can see the business implications of the material throughout the remainder of the text.

NEW! Focus on the value of social media: Social Capital. This text now includes a discussion of the theory of social capital. This text also highlights social capital's relevance to social networking, and includes discussions of Enterprise 2.0 and the integration of social networking with CRM that comprises social CRM.

NEW! Assess students' AACSB comprehension: Test Bank tied to AACSB objectives. The following six categories are AACSB Learning Standards:


  Communication


  Ethical Reasoning


  Analytic Skills


  Use of Information Technology


  Multiculturalism and Diversity


  Reflective Thinking

This text includes questions to test

the skills relevant to these standards by tagging them with the appropriate standard. For example, a question testing the moral questions associated with externalities would receive the Ethical Reasoning tag. Tagged questions help you measure whether students are grasping the course content that aligns with AACSB guidelines. In addition, the tagged questions may help to identify potential applications of these skills. This, in turn, may suggest enrichment activities or other educational experiences to help students achieve these goals.



Table of Contents

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Part 1

Introduction to MIS

Chapter 1

MIS in Business

Chapter 2

Information Systems for Teamwork

Chapter 3

MIS and Competitive Strategy

Part 2 Fundamentals of Technology

Chapter 4


Hardware and Software Fundamentals

Chapter 5


Introduction to Database Processing

Chapter 6


Fundamentals of Data Communication

Part 3 IS and the Enterprise

Chapter 7

IS and Organizations

Chapter 8

Internet-based Information Systems

Chapter 9

Reporting and Data Mining Systems

Part 4 MIS Management

Chapter 10

Processes for Managing

Chapter 11

Managing Information Systems

Chapter 12

Information Systems Security