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Electronic Commerce 2012 Global Edition, 7th Edition

by: Efraim Turban | David King

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On-line Price: $107.77 (includes GST)

Paperback package 792

14%Off Retail Price

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TBA.

Retail Price: $124.77

Publisher: Pearson Education,22.12.11

Category: ELECTRONIC COMMERCE Level:

ISBN: 027376134X
ISBN13: 9780273761341

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For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

Contents:

Chapter 1: Overview of Electronic Commerce

Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Chapter 3: Retailing in Electronic Commerce: Products and Services

Chapter 4: B2B E-Commerce

Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Chapter 6: Mobile Commerce and Ubiquitous Computing

Chapter 7: Social Commerce

Chapter 8: Marketing and Advertising in E-Commerce

Chapter 9: E-Commerce Security and Fraud Protection

Chapter 10: Electronic Commerce Payment Systems

Chapter 11: Order Fulfillment along the Supply Chain

Chapter 12: EC Strategy, Globalization, and SMEs

Chapter 13: Implementing EC Systems: From Justification to Successful Performance

Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments

Chapter 15: Launching a Successful Online Business and EC Projects