For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
Chapter 1: Overview of Electronic Commerce
Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
Chapter 3: Retailing in Electronic Commerce: Products and Services
Chapter 4: B2B E-Commerce
Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
Chapter 6: Mobile Commerce and Ubiquitous Computing
Chapter 7: Social Commerce
Chapter 8: Marketing and Advertising in E-Commerce
Chapter 9: E-Commerce Security and Fraud Protection
Chapter 10: Electronic Commerce Payment Systems
Chapter 11: Order Fulfillment along the Supply Chain
Chapter 12: EC Strategy, Globalization, and SMEs
Chapter 13: Implementing EC Systems: From Justification to Successful Performance
Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments
Chapter 15: Launching a Successful Online Business and EC Projects