Nytimes.com art director outlines a sophisticated approach for using grids in web, mobile and other interactive design projects.
* An authoritative reference work on grids from a recognized design leader.
* Provides a comprehensive historical and practical framework for why designers use grids.
* Step-by-step demonstration of creating a grid-based design solution from scratch.
Grid systems bring visual structure and balance to site design. Used properly, they can enhance the user experience by creating predictable patterns for users to follow. They offer an effective design approach for site layouts and assist in communicating a site's main messages clearly to the end user. This book is a highly readable, plain-language introduction to the concepts behind grids in interaction design, as well as a primer on their practical usage in solving design problems in online media. It is intended to serve as both an inspirational reference as well as a useful guide for designing with grid principles. Its focus will be primarily on web design, but will also touch upon design for mobile devices, application design and interaction design at large.