Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Content Strategy for the Web

by: Halvorson Kristina

Notify me when in stock

On-line Price: $23.18 (includes GST)

Paperback package 240

13%Off Retail Price

You save: $4.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Retail Price: $27.18

Publisher: NEW RIDERS,01.05.12

Category: WEB DESIGN Level: B/I/A

ISBN: 0321808304
ISBN13: 9780321808301

Add to Shopping Cart

The book that helped define the field of Content Strategy is expanded to include new industry practices and valuable case studies

- Delivers the knowledge to plan for and implement a successful online content strategy.
- Shows which tools are available and how to use them to plan for, create and govern online content.
- Gives practical advice on staffing and resource allocation for web editorial roles and responsibilities and presents current best practices through case studies and interviews.

When it was published in 2006, Kristina Halvorson's Content Strategy for the Web opened the discussion and changed the way many organizations define content strategy, its business value, implementation and governance. Kristina explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. This new edition goes even further in providing simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.