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Fashion Marketing

by: Dotty Oelkers

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On-line Price: $99.97 (includes GST)

Paperback package 298

17%Off Retail Price

You save: $19.98

This item is available to backorder. Usually ships within 3 - 4 weeks.

Retail Price: $119.95

Publisher: South Western Pub Co,21/2/2003

Category: Fashion Level: B/I/A

ISBN: 053843564X
ISBN13: 9780538435642

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Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives students a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

Table of Contents:
Chapter 1 The Fashion Industry
Chapter 2 The Basics of Fashion
Chapter 3 Marketing Fashions
Chapter 4 Fashion Economics
Chapter 5 The Centers and the Designers
Chapter 6 Promoting a Fashion Image
Chapter 7 Using Technology in Fashion Marketing
Chapter 8 Merchandising and Buying
Chapter 9 Data-Driven Decisions
Chapter 10 Creating a Fashion Business
Chapter 11 Laws, Labor, and Ethics
Chapter 12 Fashion Marketing Careers