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Electronic Commerce, 9th Edition

by: Gary Schneider

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On-line Price: $107.95 (includes GST)

Paperback package 680

20%Off Retail Price

You save: $27.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically...

Only order if you require this exact edition.

Retail Price: $134.95

Publisher: COURSE TECHNOLOGY,15.05.10

Category: ELECTRONIC COMMERCE Level:

ISBN: 0538469242
ISBN13: 9780538469241

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(This is an old edition, for the new edition please search for 9781133526827)

PRESCRIBED TEXT AT BOND UNIVERSITY - SUMMER SCHOOL 2012

1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
3. Selling on the Web: Revenue Models and Building a Web Presence.
4. Marketing on the Web.
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
6. Social Networking, Mobile Commerce, and Online Auctions.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Security for Electronic Commerce.
11. Payment Systems for Electronic Commerce.
12. Planning for Electronic Commerce.