Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

The Lean Startup

by: Eric Ries

On-line Price: $27.00 (includes GST)

Paperback package 100

23%Off Retail Price

You save: $8.00

Sale Item - Special discount - limited stock!
_____________________
N.Sydney : In Stock

Retail Price: $35.00

Publisher: VIKING,09.12.11

Category: Level: B/I/A

ISBN: 0670921602
ISBN13: 9780670921607

Add to Shopping Cart

PRESCRIBED TEXT FOR MKTG6004 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012

Most new businesses fail. But many of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

'Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company.' Philip Delves Broughton, Financial Times

'If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book.' Randy Komisar, founding director of TiVo

'Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation.'
Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape

'The Lean Startup will change the way we think about entrepreneurship.'
Tom Eisenmann, professor of entrepreneurship, Harvard Business School

www.theleanstartup.com