Unicorn Tears - Why Startups Fail and How to Avoid It
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A unicorn is a startup company valued at over $1 billion. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. Unicorn Tears is a play on words - acknowledging that are far more startup failures than there are successes. Ninety-two out of 100 start-ups fail in the first three years - and that is avoidable. They fail because of 'self-harm' rather than external factors. As an entrepreneur, Jamie Pride has set down a proven method for success based on the painful lessons of his own start-up experience and global research. Jamie shows what matters in start-up success, and what gets in the way. There are so many myths - which he debunks - and so much research into the real problem that he explains. Using the tried-and-true framework that Hollywood uses to make blockbuster movies, Jamie has crafted a brilliant, proven formula for founders: the Hollywood Method for Start-up Success.