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Stop Listening to the Customer: Try Hearing Your Brand Instead

by: Ferrier, Adam

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On-line Price: $24.56 (includes GST)

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PRE-ORDER now! This title is due to release in the near future... It is on order and we will charge/ship as soon as it arrives.

Retail Price: $29.95

Publisher: Wiley,17.01.20

Category: BUSINESS MANAGEMENT Level:

ISBN: 0730370577
ISBN13: 9780730370574

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The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.

Adam Ferrier is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular guest on Sunrise, The Project, and Gruen, and a renowned keynote speaker. He didn't listen to the customer when he wrote this book