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Contemporary Strategic Management an Australasian Perspective 2E

by: Robert M. Grant, Bella Butler, Stuart Orr and Peter Murray

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On-line Price: $133.95 (includes GST)

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Retail Price: $151.95

Publisher: John Wiley & Sons,01.08.13

Category: MANAGEMENT Level: B/I/A

ISBN: 1118362551
ISBN13: 9781118362556

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Strategic management encourages us to consider all of the opportunities available to us and to bebr /creative in the decisions we make. Strategic management, through its broad and encompassing nature,br /can be applied to improving outcomes in our daily lives, work or study and organisations of any size;br /even clubs, associations and charities.br /br /This 2nd edition of Contemporary Strategic Management: An Australasian Perspective considers strategicbr /management from a fundamental perspective - the philosophy that strategy can be used to increasebr /the success and value created by any type of human endeavour. The text takes Robert Grant's razorbr /sharp focus on competitive advantage and applies it in a concise, engaging and accessible format forbr /students in Australia, New Zealand and our neighbouring region.br /br /The author team has refined the 2nd edition to present clear, comprehensive coverage of core topicsbr /and concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise ofbr /social media, the text presents real world examples and insightful grounding theory with equal aplomb.br /br /The diversity of the new accompanying cases attests to the approach of the Australasian edition. Frombr /the evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars tobr /controversial Chinese bids for NBN contracts, students will relish the opportunity to analyse the fullbr /spectrum of organisations with a view to strategically defining their own professional futures.

Table of Contents

PART 1: INTRODUCTION

Chapter 1


          The Concepts and Perspectives of Strategy

Chapter 2


          Corporate Governance

PART 2: THE TOOLS OF STRATEGY ANALYSIS

Chapter 3


          Goals, Values and Performance

Chapter 4


          Industry Analysis

Chapter 5


          Analysing Resources and Capabilities

PART 3: THE ANALYSIS OF COMPETITIVE ADVANTAGE

Chapter 6


          The Nature and Sources of Competitive Advantage

Chapter 7


          Business-Level Strategies

PART 4: STRATEGY FORMULATION AND EVALUATION

Chapter 8


          Corporate Strategy

Chapter 9


          Network Strategy: Networks, Partnerships and Alliances

Chapter 10


      Organisational Structure and Strategic Controls

Chapter 11


      Global Strategies, Multinational Corporation Networks, Partnerships, Alliances

Chapter 12


      Strategy Evaluation

CASE STUDIES


  facebook: The evolving strategy


  The grounded kangaroo? An analysis of Qantas


  Fortescue metals group limited


  The Australian supermarket industry


  India's cup of tea


  Michael Hill International: Controlled expansion and sustainable growth


  AFL and Australian football codes: Not just a game


  AirAsia: Getting everyone to fly


  The North Australian Pastoral Company: Corporate strategy in a changing climate

10.

Managing the political factor: Huawei in Australia