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Essentials of Entrepreneurship and Small Business Management, Global Edition, 8th Edition

by: Norman Scarborough, Jeffrey R. Cornwall

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On-line Price: $97.95 (includes GST)

Paperback package 720

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Retail Price: $112.95

Publisher: Pearson Education,25.03.15

Category: Level:

ISBN: 1292094869
ISBN13: 9781292094861

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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The Foundation to Building a Successful Small Business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

Essentials of Entrepreneurship and Small Business Management

teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy.