Tourism : A Modern Synthesis (with CourseMate and eBook Access Card) , 4th Edition
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This is a prescribed text for:
Institution: ICMS (International College Of Management, Sydney)
Course: TOU200 | Destination Management Issues
ICMS - Semester 3, September 2018
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.