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Integrated Marketing Communication - custom publication - 3rd Edition


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Foundations of Business Law BLW16 Custom Book

by: Clow

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On-line Price: $124.34 (includes GST)

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Retail Price: $131.34

Publisher: Pearson Education,14/11/11

Category: MARKETING Level: B/I/A

ISBN: 1442561270
ISBN13: 9781442561274

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TABLE OF CONTENTS

Module 1: Communications in Marketing
Chapter 1: Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
5th Edition
Clow & Baack

Chapter 2: What is Integrated Marketing Communications?
Integrated Marketing Communications
2nd Edition
Pickton & Broderick

Chapter 5: The Advertising Agency, Media Services, and Other Services
Kleppner's Advertising Procedure
18th Edition
Lane, King & Reichert

Chapter 3: Buyer Behaviors
Integrated Advertising, Promotion, and Marketing Communications
5th Edition
Clow & Baack

Module 2: Planning and Strategy in IMC

Chapter 18: Setting Budgets and Allocating Resources
Chapter 19: Setting Objectives, Determining Strategy and Tactics
Chapter 20: Creative Implementation
Integrated Marketing Communications
2nd Edition
Pickton & Broderick

Chapter 6: Advertising Design: Theoretical Frameworks and Types of Appeals
Chapter 7: Advertising Design: Message Strategies and Executional Frameworks
Integrated Advertising, Promotion, and Marketing Communications
5th Edition
Clow & Baack

Module 3: Media and Promotional Mix in IMC

Chapter 11: Media Strategy, Planning and Buying
Chapter 9: Broadcast Media
Chapter 8: Print and Out-of-home Media
Advertising: Principles and Practice
2nd Edition
Wells, Spence-Stone, Crawford, Moriarty & Mitchell

Chapter 14: Sales Promotion
Kleppner's Advertising Procedure
18th Edition
Lane, King & Reichert

Chapter 31: Personal Selling and Sales Management
Chapter 27: Direct Marketing Communications
Integrated Marketing Communications
2nd Edition
Pickton & Broderick

Chapter 9: E-Active Marketing
Chapter 10: Alternative Marketing
Integrated Advertising, Promotion, and Marketing Communications
5th Edition
Clow & Baack

Module 4: Other Issues in IMC

Chapter 8: The International Context of Marketing Communications
Integrated Marketing Communications
2nd Edition
Pickton & Broderick

Glossary
Integrated Marketing Communications
2nd Edition
Pickton & Broderick