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Consumer Behaviour, 6th Edition

by: Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson

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On-line Price: $135.38 (includes GST)

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Retail Price: $166.38

Publisher: PEARSON EDUCATION AU,15.10.13

Category: MARKETING Level: B/I/A

ISBN: 144256153X
ISBN13: 9781442561533

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PRESCRIBED TEXT FOR:

Institution:
Australian Catholic University - Mackillop (North Sydney) - First Semester 1501
Course Code:
MKTG201
Subject:
MKTG201 (Consumer Behaviour)

Institution: UTS Broadway - First Semester 1501
Course Code: 24710
Subject: Buyer Behaviour

A trusted resource for Consumer Behaviour theory and practice.

Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.

The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local videos.

Part 1: Introduction

1: The foundations of consumer behaviour

2: Market segmentation: segmenting, targeting and positioning for diverse consumer markets

Part 2: The consumer as an individual

3: Consumer needs and motivation

4: Personality and self-concept

5: Consumer perception

6: Consumer learning and involvement

7: Consumer attitudes-attitude development and change

Part 3: Consumers in their social and cultural settings

8: Social influences on consumer behaviour

9: The family

10: Social class and consumer behaviour

11: The influence of culture on consumer behaviour

12: Subcultural aspects of consumer behaviour

13: Cross-cultural consumer behaviour: An international perspective

Part 4: The decision-making process

14: Decision making

15: Consumer influence and diffusion of innovations

Part 5: Consumer behaviour and society

16: Public policy and consumer protection