Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios.
Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing student.
Pearson eTexts - more than just a great book online
With a Pearson eText teachers benefit from the underpinning content they know Pearson provides combined with the great functionality of an eText. This means that users can:
search for key words and phrases
highlight important points
bookmark key pages
Students can add their own notes and check their understanding by completing additional interactive activities.
Instructors can share notes with students, access time saving teachers' resources or re-order and hide content.
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You can experience Pearson eTexts on the go with the advanced capabilities of Apple's iPad.