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Consumer Behaviour: Implications for Marketing Strategy

by: Pascale Quester | Simone Pettigrew | Sally Rao Hill | Foula Kopanidis | Del Hawkins

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Retail Price: $167.95

Publisher: MCGRAW-HILL,01.09.13

Category: BUSINESS MANAGEMENT Level: B/I/A

ISBN: 1743076819
ISBN13: 9781743076811

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PRESCRIBED TEXT FOR:

Institution: ACU North Sydney - 2014 2nd Semester
Course Code: MKTG604
Subject: International Consumer Behaviour


Description

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.

This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.

Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.

Key Features

Full ConnectPlus and eBook integration including subscription to the Quester AdForum microsite providing relevant, up-to-date and easy to find video material.
All new cases, adverts and boxed features in every chapter featuring Spotify, virtual grocery stores, Twitter, Facebook, fashion and faith, tween fashion and many more.
Excellent local, regional and global coverage.
Enhanced focus on social and mobile media, online shopping and digital technology.


Table of Contents

INTRODUCTION
Chapter: 1. Consumer behaviour and marketing strategy
PART ONE CONSUMER DECISION PROCESS
Chapter: 2. Situational influences
Chapter: 3. Problem recognition
Chapter: 4. Information search
Chapter: 5. Evaluating and selecting alternatives
Chapter: 6. Outlet selection and product purchase
Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty
PART TWO INTERNAL INFLUENCES
Chapter: 8. Perception
Chapter: 9. Learning and memory
Chapter: 10. Motivation, personality and emotion
Chapter: 11. Attitude and attitude change
PART THREE EXTERNAL INFLUENCES
Chapter: 12. Australasian society: demographics and lifestyles
Chapter: 13. Household structure and consumption behaviour
Chapter: 14. Group influence and communication
Chapter: 15. Social stratification
Chapter: 16. Culture and cross-cultural variations in consumer behaviour