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Basics Marketing 01: Consumer Behaviour

by: Hayden Noel

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On-line Price: $31.99 (includes GST)

Paperback package 176

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You save: $5.00

This item is available to backorder. Usually ships within 3 - 4 weeks.

Retail Price: $36.99

Publisher: Ava Publishing,01.09.09

Category: Level: B/I/A

ISBN: 2940373841
ISBN13: 9782940373840

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"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.