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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 501-550 of 790 titles found

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501. Contemporary Advertising, 12th Edition
Author : William Arens, Michael Weigold, Christian Arens
Published : 15.10.08 by MCGRAW-HILL
Package : 736pp Hardcover

Online price: $134.95
13% Off the RRP of $154.95

Usually ships within 3-5 business days.

Description Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens ...
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502. INTRO E-COMMERCE
Author : RAYPORT ET AL
Published : 18/4/2003 by

Online price: $107.95
20% Off the RRP of $134.95

Usually ships within 3-5 business days.

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503. Search Engine Marketing
Author : Andreas Ramos, Stephanie Cota
Published : 15.11.08 by MCGRAW-HILL
Package : 288pp Paperback

Online price: $34.95
31% Off the RRP of $49.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Introduction * Written by cutting-edge, professional search engine marketing (SEM) experts Description Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators ...
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504. Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Author : Du Plessis, Erik
Published : 18.09.08 by Kogan Page Ltd
Package : 232pp Paperback

Online price: $40.95
22% Off the RRP of $52.95

Usually ships in 1 - 2 weeks.

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm ...
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505. Marketing + OneKey for Blackboard Pack, 7th Edition
Author : Kotler et. al
Published : 19.12.06 by PRENTICE HALL
Package : 930pp Package

Online price: $112.95
13% Off the RRP of $129.95

OUT OF PRINT...must be sought from extended supplier network...

Take a Fresh Look! Introductory marketing courses need to be supported by a text which not only excites and motivates students to learn this dynamic discipline but is also reliable, comprehensive and written to provide a solid foundation for their further studies. Kotler, Brown, Adam, Burton and Armstrong is now in its 7th edition and continues to provide an authoritative and holistic platform ...
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506. Implementing Customer Relationship Management: From Technology to Knowledge
Author : Willcocks
Published : 31.03.07 by John Wiley & Sons

Online price: $103.95
13% Off the RRP of $118.95

Usually ships within 3-4 business days.

Description Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to ...
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507. Strategic Market Relationships, 2nd Edition
Author : Donaldson
Published : 15.04.07 by John Wiley & Sons

Online price: $87.95
13% Off the RRP of $100.95

Usually ships within 3-4 business days.

Description Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic ...
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508. Integrated Marketing Communications, 2nd Edition
Author : William Chitty, Nigel Barker, Terence A. Shimp
Published : 30.06.08 by Cengage Learning
Package : 414pp Paperback

Online price: $111.95
20% Off the RRP of $139.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an OLD edition. For the new edition, please perform a new search using the following ISBN: 9780170191548 Now with a wider focus on the Asia Pacific region, this 2nd edition of Integrated Marketing Communications continues to offer a comprehensive and focussed coverage of the local marketing communications environment. Emphasising the importance of integrated marketing communications ...
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509. Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Author : Tollin
Published : 11.07.08 by John Wiley & Sons
Package : 464pp Hardcover

Online price: $156.95
13% Off the RRP of $179.95

Usually ships within 3-4 business days.

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510. Marketing Research: Asia Pacific Edition Infotrac + SPSS Local PC Version for Bundles - Version 16
Author : William Zikmund and SPSS
Published : 13.06.08 by

Online price: $107.95
20% Off the RRP of $134.95

Usually ships within 3-4 business days.

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511. International Marketing + Strategic Marketing Planning + The Marketing Planning Workbook + Creative Strategy in Advertising
Author : Michael Czinkota, Sally Dibb, Lyndon Simkin, Bonnie Drewniany and Peter Reed
Published : 16.06.08 by

Online price: $279.95
20% Off the RRP of $349.95

Usually ships within 3-4 business days.

Pack of 4 titles
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512. Marketing Higher Education (Hardback)
Author : Felix Maringe, Paul Gibbs
Published : 31.10.08 by MCGRAW-HILL
Package : 224pp Hardcover

Online price: $0.00
0% Off the RRP of $0.00

Usually ships within 3-5 business days.

Description The marketing of higher education has become a natural consequence of the market in which higher education and/or institutions are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, University, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic ...
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513. Business Marketing Management: B2B, 9th Edition
Author : Michael D. Hutt, Thomas W. Speh
Published : 27.06.08 by South Western Pub Co
Package : 688pp Hardcover

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR 200091 (BUSINESS TO BUSINESS MARKETING) AT UWS, SEMESTER 2 2008 Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business ...
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514. Integrated Marketing Communications: Pacific Rim First Edition, 1st Edition (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170136679)
Author : Bill Chitty, Nigel Barker, Terence A. Shimp
Published : 29.11.05 by
Package : 550pp Paperback

Online price: $111.95
20% Off the RRP of $139.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT FOR 200086 (MARKETING COMMUNICATIONS) AT UWS, SEMESTER 2 2008 Integrated Marketing Communications, the first Pacific-Rim edition, offers a comprehensive coverage of the dynamic marketing communications environment in Australia and New Zealand. The text, which can be used for teaching undergraduate and postgraduate marketing students, fully integrates all aspects of marketing ...
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515. Consumer Behaviour: First Asia Pacific Edition
Author : Assael
Published : 15.03.07 by John Wiley & Sons

Online price: $108.95
13% Off the RRP of $124.95

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PRESCRIBED TEXT FOR 200084 (CONSUMER BEHAVIOUR) AT UWS, SEMESTER 2 2008 Description Today's fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: * What factors influence consumer decisions? * How do consumers acquire product information? * How do organisations develop ...
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516. Marketing + OneKey for WebCT Pack, 7th Edition
Author : Kotler et al
Published : 30.11.06 by PRENTICE HALL
Package : 930pp Package

Online price: $108.95
13% Off the RRP of $124.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR 200083 (MARKETING PRINCIPLES) AT UWS, SEMESTER 2 2008
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517. Essentials Of Services Marketing
Author : Christopher H. Lovelock, Jochen Wirtz, Patricia Chew
Published : 13.11.08 by
Package : 600pp Paperback

Online price: $124.29
13% Off the RRP of $142.29

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKTG3040 AT NEWCASTLE, SEMESTER 1 2010 The only introductory services marketing textbook presented in full color. With its visual learning aids and reader-friendly use of language, Essentials of Services Marketing shows it is clearly written with students in mind. Features and Benefits top Well-Designed Layout * Full color graphics and lively ...
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518. Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century, 3rd Edition
Author : Aitchison Jim
Published : 23.01.08 by
Package : 352pp Paperback

Online price: $36.00
20% Off the RRP of $45.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR ADV205 AT CSU DISTANCE ED, SEMESTER 2 2011
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519. Facebook Marketing: Leverage Social Media to Grow Your Business
Author : Steve Holzner
Published : 04.10.08 by QUE
Package : 288pp Paperback

Online price: $19.95
20% Off the RRP of $24.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Features and Benefits top A targeted and detailed resource to Facebook - how to develop, use, and create awareness for a business * Holzner has sifted through Facebook and identified the best applications, answered the most relevant questions, and exposed successful tactics * Over 30 powerful case studies that offer expert input on how other executives and companies are using ...
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520. Marketing Management
Author : Philip Kotler, Kellogg School of Management, Northwestern University; Kevin Lane Keller , Tuck School of Business, Dartmouth University; Suzan Burton , Macquarie Graduate School of Management
Published : 14.11.08 by PRENTICE HALL
Package : 898pp Hardcover

Online price: $158.81
13% Off the RRP of $182.81

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKTG5001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 The world leader in marketing management is now focused on your world. Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice. This new global edition has retained the integrity of Philip ...
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521. Marketing: Real People Real Choices - **PREOWNED - SLIGHT WATER DAMAGE TO COVERS AND PAGES. TEXT PERFECTLY READABLE**
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart, Geoff Fripp
Published : 29.05.08 by PRENTICE HALL
Package : 562pp Paperback

Online price: $29.67
80% Off the RRP of $146.67

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

For first year or postgraduate students studying Introduction to Marketing courses. Keeping it real This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the ...
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522. Buyer Behaviour: Implications for marketing, 2nd Edition
Author : Minas Poulos
Published : 14.05.07 by Pearson Education
Package : 305pp Paperback

Online price: $81.02
13% Off the RRP of $93.02

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PRESCRIBED TEXT AT: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG402A Subject: Analyse Consumer Behaviour for Specific Markets Course Code: BSBMKG402B Subject: Analyse Consumer Behaviour for Specific Markets APM College of Business and Communication, 2011 Why do buyers make the decisions they do, and how can marketers influence these ...
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523. Marketing Strategy and Competitive Positioning, 4th Edition
Author : Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Published : 03.12.07 by
Package : 632pp Paperback

Online price: $94.35
13% Off the RRP of $108.35

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKT340 AT CSU DISTANCE ED, SEMESTER 2 2011 Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy. Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. ...
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524. Global Marketing: A Decision-Oriented Approach, 4e
Author : Hollensen
Published : 2007-05-25 00:00:00 by
Package : 752pp Paperback

Online price: $124.29
13% Off the RRP of $142.29

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

(This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780273726227)
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525. Influence: Science and Practice: International Edition, 5th Edition
Author : Robert B. Cialdini
Published : 25.07.08 by
Package : 272pp Paperback

Online price: $32.17
13% Off the RRP of $37.17

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR IBUS3107 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he ...
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526. Influence: Science and Practice (For the International Edition, please perform a new search using the following ISBN: 9780205663781)
Author : Cialdini
Published : 01.08.08 by PRENTICE HALL
Package : 272pp Paperback

Online price: $155.43
13% Off the RRP of $178.43

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

(For the International Edition, please perform a new search using the following ISBN: 9780205663781)
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527. The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
Author : Sandy Carter
Published : 07/01/09 by IBM Press
Package : 512pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

* The New Language of Marketing 2.0: Screaming Angels will cover new marketing techniques such as viral marketing, social networking, virtual worlds, widgets, community building and many other Web 2.0 subjects and show how to strategically use them to gain a competitive advantage. * The book is organized around the author's ANGELS approach, and each subject includes case studies that offer real ...
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528. E-Marketing, 5th Edition
Author : Judy Strauss, Raymond Frost
Published : 13.10.08 by PRENTICE HALL
Package : 480pp Paperback

Online price: $124.29
13% Off the RRP of $142.29

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability. New ...
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529. Marketing: Real People, Real Choices (for the International Edition, please perform a NEW search using the following ISBN: 0137142536)
Author : Solomon & Marshall
Published : 15.10.08 by PRENTICE HALL
Package : 640pp Paperback

Online price: $116.95
13% Off the RRP of $134.95

This edition is not available for sale in Australia. There may be an INTERNATIONAL EDITION available. Please perform a new search or contact customer service for more information.

(for the International Edition, please perform a NEW search using the following ISBN: 0137142536)
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530. Basic Marketing Research, 3rd Edition (For the International Edition, please perform a new search using the following ISBN: 0132460815)
Author : Malhotra & Peterson
Published : 01.09.08 by PRENTICE HALL
Package : 672pp Hardcover

Online price: $115.95
13% Off the RRP of $132.95

This edition is not available for sale in Australia. There may be an INTERNATIONAL EDITION available. Please perform a new search or contact customer service for more information.

(For the International Edition, please perform a new search using the following ISBN: 0132460815)
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531. Business Market Management: Understanding, Creating, and Delivering Value, 3rd Edition
Author : James C. Anderson, James A. Narus, Das Narayandas
Published : 05.06.08 by PEARSON EDUCATION AU
Package : 496pp Hardcover

Online price: $135.43
13% Off the RRP of $155.43

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value. New To This Edition top This edition reflects changes in business markets. NEW! Title Change The title of this book has changed from Business Marketing to Business Market Management, to reflect the authors ...
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532. Kleppner's Advertising Procedure: International Edition, 17th Edition
Author : Ronald Lane, Karen King, Tom Russell
Published : 26.07.07 by
Package : 864pp Paperback

Online price: $113.95
13% Off the RRP of $130.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Primarily intended for undergraduate students majoring in advertising, marketing, and management Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight. New To This Edition top There are few areas of business and marketing that operate in a more ...
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533. Strategic Brand Management: International Edition, 3rd Edition
Author : Kevin Keller
Published : 26.06.07 by PRENTICE HALL
Package : 720pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012 <>For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. New To This Edition top NEW! 1. Updated Branding Briefs and academic ...
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534. Business Market Management: Understanding, Creating, and Delivering Value: International Edition, 3rd Edition
Author : James C. Anderson, James A. Narus, Das Narayandas
Published : 01.06.08 by PRENTICE HALL
Package : 496pp Paperback

Online price: $243.17
13% Off the RRP of $279.17

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Description top For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value. New To This Edition top This edition reflects changes in business markets. NEW! Title Change The title of this book has changed from Business Marketing to Business Market Management, to reflect the authors ...
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535. Marketing Research, 5th Edition
Author : Alvin C. Burns, Ronald F. Bush
Published : 03.02.06 by PRENTICE HALL
Package : 696pp Hardcover

Online price: $118.95
25% Off the RRP of $157.95

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

Description top For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. New To This Edition top Question: Do you want your students to have the latest version (13.0) of SPSS? Do you find that your students get bogged down with learning how ...
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536. Advertising: Principles and practice [Please see new edition ISBN: 9781442525122]
Author : William D. Wells, Ruth Spence-Stone, Sandra Moriarty, John Burnett
Published : 09.07.07 by
Package : 568pp Paperback

Online price: $134.34
13% Off the RRP of $154.34

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT FOR DIPADV AT APM College of Business and Communication, 2011 PRESCRIBED TEXT FOR MKTG3121 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Advertising- the Australian way! This new Australian adaptation puts advertising into an Australasian context with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory ...
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537. Internet Marketing and e-Commerce
Author : Ward Hanson, Kirthi Kalyanam
Published : 21.11.06 by
Package : 656pp Paperback

Online price: $161.95
17% Off the RRP of $194.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG8702 AT UWA, SEMESTER 1 2010 Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company. # SEARCH MARKETING AND KEYWORD ADVERTISING: A detailed treatment of one of the most ...
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538. Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Author : Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Published : July 2008 by
Package : 304pp Paperback

Online price: $29.99
20% Off the RRP of $37.99

Usually ships within 2-4 weeks.

Offers access to easy-to-use tools, templates, samples and references Presents case studies of the five greatest Guerilla Marketing Online campaigns Combines time-tested marketing strategies with unique out-of-the-box methods
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539. No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author : Dan S. Kennedy
Published : August 2008 by
Package : 304pp Paperback

Online price: $23.99
20% Off the RRP of $29.99

Usually ships within 2-4 weeks.

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches?for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent ...
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540. International Marketing: An Asia-Pacific Perspective, 4th Edition (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442527720)
Author : Richard Fletcher, Linden Brown
Published : 29.11.07 by PRENTICE HALL
Package : 860pp Paperback

Online price: $116.53
13% Off the RRP of $133.53

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Description International marketing from a local perspective International Marketing: An Asia-Pacific Perspective, 4e is a comprehensive text, developed by Australian authors, to reflect the needs of marketers and managers in the Asia-Pacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the Asia-Pacific region, as this is the ...
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541. Festival and Special Event Management, 4th Edition
Author : Allen
Published : 30.10.07 by John Wiley & Sons

Online price: $115.95
12% Off the RRP of $131.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR 1391 - MEETINGS AND EVENTS AT WSIT, 2010 PRESCRIBED TEXT FOR 18075 - Diploma Event Mgt AT WSIT, 2010 Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, ...
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542. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edition
Author : Terence A. Shimp
Published : 20.01.06 by South Western Pub Co
Package : 656pp Paperback

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR BSB60601 (ADVANCED DIPLOMA OF BUSINESS (MARKETING)) AT ABA NORTH SYDNEY, SEMESTER 2 2008 PRESCRIBED TEXT FOR 24736 (MARKETING COMMUNICATION) AT UTS, SEMESTER 2 2008 ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text ...
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543. Services Marketing: An Asia-Pacific and Australian Perspective, 4th Edition [This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442517011]
Author : Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Published : 13.06.07 by PRENTICE HALL
Package : 622pp Paperback

Online price: $118.82
13% Off the RRP of $136.82

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR MKTG305 AT ACU NORTH SYDNEY, SEMESTER 2 2010 Always the market leader... Services Marketing, 4e is suitable for undergraduate and graduate-level courses in Services Marketing. The new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical ...
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544. International Marketing, 13th Edition
Author : Philip Cateora, John Graham
Published : 15.02.07 by MCGRAW-HILL

Online price: $123.95
13% Off the RRP of $142.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 24220-INTERNATIONAL MARKETING AT UTS, SEMESTER 2 2008 Description Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that ...
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545. Strategic Market Management, 8th Edition
Author : Aaker
Published : 28.02.07 by John Wiley & Sons

Online price: $96.95
10% Off the RRP of $107.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG1001 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2008 'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.' -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business ...
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546. New Products Management, 9th Edition
Author : C. Merle Crawford, C. Anthony Di Benedetto
Published : 30.11.07 by MCGRAW-HILL
Package : 552pp Hardcover

Online price: $111.95
24% Off the RRP of $147.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG6004 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Description Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book ...
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547. Marketing Research + Spss Student Software V15
Author : Hair et al.
Published : by MCGRAW-HILL

Online price: $125.95
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PRESCRIBED TEXT FOR MKTG1002 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2008
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548. Advertising and Integrated Brand Promotion, 5th Edition
Author : Thomas O'Guinn, Chris Allen, Richard J. Semenik
Published : 18.04.08 by South Western Pub Co
Package : 726pp Hardcover

Online price: $112.95
13% Off the RRP of $129.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Cutting-Edge Coverage: Extensively revised and updated, the new fifth edition covers the most current topics, latest issues, and emerging trends from the ...
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549. Essentials of Marketing, 6th Edition
Author : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Published : 14.01.08 by South Western Pub Co
Package : 608pp Paperback

Online price: $208.95
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ESSENTIALS OF MARKETING 'takes you there'--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book ...
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550. MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card), 2nd Edition
Author : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Published : 14.02.08 by South Western Pub Co
Package : 326pp Hardcover

Online price: $60.95
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What Do You Think: Each chapter opens with one question poll to personalize the chapter topic for students. Each question is fun and helps students get a sense of their own marketing behavior and attitudes, such as whether or not they enjoy shopping, if they like looking for deals, if they use coupons, and more. For professors, 'What Do You Think' provides an interesting way to begin the chapter ...
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