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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 551-600 of 796 titles found

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551. International Marketing, 13th Edition
Author : Philip Cateora, John Graham
Published : 15.02.07 by MCGRAW-HILL

Online price: $123.95
13% Off the RRP of $142.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 24220-INTERNATIONAL MARKETING AT UTS, SEMESTER 2 2008 Description Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that ...
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552. Strategic Market Management, 8th Edition
Author : Aaker
Published : 28.02.07 by John Wiley & Sons

Online price: $96.95
10% Off the RRP of $107.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG1001 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2008 'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.' -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business ...
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553. New Products Management, 9th Edition
Author : C. Merle Crawford, C. Anthony Di Benedetto
Published : 30.11.07 by MCGRAW-HILL
Package : 552pp Hardcover

Online price: $111.95
24% Off the RRP of $147.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG6004 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Description Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book ...
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554. Marketing Research + Spss Student Software V15
Author : Hair et al.
Published : by MCGRAW-HILL

Online price: $125.95
13% Off the RRP of $144.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG1002 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2008
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555. Advertising and Integrated Brand Promotion, 5th Edition
Author : Thomas O'Guinn, Chris Allen, Richard J. Semenik
Published : 18.04.08 by South Western Pub Co
Package : 726pp Hardcover

Online price: $112.95
13% Off the RRP of $129.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Cutting-Edge Coverage: Extensively revised and updated, the new fifth edition covers the most current topics, latest issues, and emerging trends from the ...
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556. Essentials of Marketing, 6th Edition
Author : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Published : 14.01.08 by South Western Pub Co
Package : 608pp Paperback

Online price: $208.95
13% Off the RRP of $239.95

Usually ships within 3-4 business days.

ESSENTIALS OF MARKETING 'takes you there'--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book ...
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557. MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card), 2nd Edition
Author : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Published : 14.02.08 by South Western Pub Co
Package : 326pp Hardcover

Online price: $60.95
13% Off the RRP of $69.95

Usually ships within 3-4 business days.

What Do You Think: Each chapter opens with one question poll to personalize the chapter topic for students. Each question is fun and helps students get a sense of their own marketing behavior and attitudes, such as whether or not they enjoy shopping, if they like looking for deals, if they use coupons, and more. For professors, 'What Do You Think' provides an interesting way to begin the chapter ...
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558. Contemporary Marketing 2009 Update (13th Edition)
Author : Louis E. Boone, David L. Kurtz
Published : 04.01.08 by South Western Pub Co
Package : 784pp Paperback

Online price: $177.95
13% Off the RRP of $204.95

Usually ships within 3-4 business days.

Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that ...
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559. Contemporary Marketing, 13th Edition
Author : Louis E. Boone, David L. Kurtz
Published : 03.01.07 by South Western Pub Co
Package : 784pp Paperback

Online price: $103.95
13% Off the RRP of $119.95

Usually ships within 3-4 business days.

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a ...
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560. Marketing, 3rd Edition
Author : James L. Burrow
Published : 15.01.08 by South Western Pub Co

Online price: $160.95
13% Off the RRP of $184.95

Usually ships within 3-4 business days.

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a 'big picture' perspective. Because most ...
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561. Analysis for Marketing Planning, 7th Edition
Author : Donald Lehmann, Russell Winer
Published : 15.02.07 by MCGRAW-HILL
Package : 312pp Hardcover

Online price: $122.95
17% Off the RRP of $147.95

This item is available to backorder. Usually ships within 7 - 10 working days

Description Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects ...
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562. Essentials of Marketing with Student CD, 11th Edition
Author : William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
Published : 30.04.08 by MCGRAW-HILL
Package : 704pp Hardcover

Online price: $104.95
24% Off the RRP of $137.95

Usually ships within 3-5 business days.

Description This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices.' It builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the 'four Ps' to the ...
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563. Preface to Marketing Management, 11th Edition
Author : J. Paul Peter, James Donnelly, Jr
Published : 31.05.08 by MCGRAW-HILL
Package : 288pp Hardcover

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-5 business days.

Description Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing ...
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564. Strategic Marketing, 9th Edition
Author : David Cravens, Nigel Piercy
Published : 30.04.08 by MCGRAW-HILL
Package : 800pp Hardcover

Online price: $115.95
24% Off the RRP of $152.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an old edition. For the new edition, please search the ISBN: 9780078028908 PRESCRIBED TEXT FOR 24730 (ADVANCED MARKETING MANAGEMENT) AT UTS, SEMESTER 2 2008 Description Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing ...
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565. Matching Supply with Demand: An Introduction to Operations Management, 2nd Edition
Author : Gerard Cachon, Christian Terwiesch
Published : 31.05.08 by MCGRAW-HILL
Package : 504pp Paperback

Online price: $128.95
13% Off the RRP of $147.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR ECMT2640 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2010 MATCHING SUPPLY WITH DEMAND by Cachon and Terwiesch is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal ...
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566. Marketing, 9th Edition
Author : Roger Kerin, Steven Hartley, William Rudelius
Published : 31.05.08 by MCGRAW-HILL
Package : 800pp Paperback

Online price: $119.95
13% Off the RRP of $137.95

Usually ships within 3-5 business days.

Description Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty?from the professor who just ...
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567. Principles of Marketing, 4th Edition (For the new 5th edition, please see ISBN 9781442531109)
Author : Philip Kotler, Stewart Adam, Sara Denize, Gary Armstrong
Published : 28.08.08 by PEARSON EDUCATION AU
Package : 645pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 PRESCRIBED TEXT FOR BMA151 AT UTAS HOBART SUMMER SCHOOL 2011/12 Principles of Marketing, 4e provides a concise and accessible introduction to marketing from the leading authority in this field. The new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. The mix of ...
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568. Essentials of Contemporary Advertising, 2nd Edition
Author : William F. Arens, David Schaefer, SACRAMENTO CITY COLLEGE, Michael F. Weigold, University of Florida @ Gainesville
Published : 16.04.08 by MCGRAW-HILL
Package : 592pp Paperback

Online price: $176.95
17% Off the RRP of $212.95

Usually ships within 3-5 business days.

Description Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's 'real life.' This approach truly transcends the conceptual ...
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569. International Marketing: Second Asia Pacific Edition - This is an OLD EDITION. To order the NEW edition, please perform a new search using the following ISBN: 9781742166032
Author : Kotabe
Published : 30.04.08 by John Wiley & Sons
Package : 648pp Paperback

Online price: $103.95
13% Off the RRP of $119.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Description International Marketing: Second Asia-Pacific Edition is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the origional Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. The book aims to help Australasian students understand contemporary ...
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570. Launching New Ventures: An Entrepreneurial Approach, 5th Edition
Author : Kathleen R. Allen (Author)
Published : 01.02.08 by
Package : 581pp Hardcover

Online price: $115.95
20% Off the RRP of $144.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Book Description In Launching New Ventures, Allen prepares students to spearhead new initiatives-paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand ...
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571. Critical Marketing: Issues in Contemporary Marketing
Author : Mark Tadajewski (Editor), Douglas Brownlie (Editor)
Published : 31.05.08 by John Wiley & Sons
Package : 414pp Paperback

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing. Acknowledgements ...
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572. Marketing for Engineers, Scientists and Technologists
Author : Tony Curtis
Published : 31.05.08 by John Wiley & Sons
Package : 368pp Paperback

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). Preface ...
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573. Innovation Management and New Product Development, 4th Edition
Author : Paul Trott
Published : 30.03.08 by PEARSON EDUCATION AU

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR ADMMKT305 AT ABA PARRAMATTA - SEMESTER 2 2011 This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to ...
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574. Consumer Behavior, 8th Edition
Author : Michael Solomon
Published : 26.02.08 by PEARSON EDUCATION AU

Online price: $127.67
13% Off the RRP of $146.67

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Description top For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. New To This Edition top For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the ...
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575. Sports Marketing: A Strategic Perspective: International Edition, 4th Edition
Author : Matthew D Shank
Published : 13.03.08 by PEARSON EDUCATION AU
Package : 480pp Paperback

Online price: $172.95
19% Off the RRP of $212.95

Usually ships within 4 - 5 business days.

Description top For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. New To This Edition top Because Sports is a rapidly changing industry, the fourth edition of this text strives to deliver the most current information about the field. New Examples ...
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576. Advertising, 8th Edition
Author : Sandra Moriarty, Nancy Mitchell, William D. Wells
Published : 01.02.08 by PEARSON EDUCATION AU

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 5 business days.

Description top For introductory courses in Advertising. Moriarty teaches students about effective marketing. New To This Edition top Moriarty teaches students about effective marketing. Case Studies: Matching Results to Objectives To ensure all advertising claims are supported, each chapter opens with a case study that features award-winning campaigns ...
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577. Framework for Marketing Management, A, 4th Edition
Author : Philip Kotler, Kevin Keller
Published : 25.02.08 by PEARSON EDUCATION AU
Package : 384pp Paperback

Online price: $111.06
13% Off the RRP of $128.06

Usually ships within 4 - 5 business days.

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. New To This Edition For graduate and ...
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578. Marketing Management, 13th Edition (For the current 14th edition, please perform a new search using the following ISBN: 9780273753360)
Author : Philip Kotler, Kevin Keller
Published : 25.02.08 by PEARSON EDUCATION AU
Package : 816pp Hardcover

Online price: $153.24
13% Off the RRP of $176.24

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. New To This Edition For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing ...
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579. Fill: Marketing Communications, Enhanced Media Edition, 4th Edition
Author : Chris Fill
Published : 14.03.08 by PEARSON EDUCATION AU

Online price: $123.20
13% Off the RRP of $141.20

Usually ships within 4 - 5 business days.

Description top Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world. New To This ...
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580. Relationship Marketing: Exploring Relational Strategies in Marketing, 3rd Edition
Author : John Egan
Published : 01.04.08 by PEARSON EDUCATION AU
Package : 336pp Paperback

Online price: $108.77
13% Off the RRP of $124.77

Usually ships within 4 - 5 business days.

Description top This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship ...
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581. Market-Based Management, 5th Edition
Author : Roger Best
Published : 24.03.08 by PEARSON EDUCATION AU
Package : 544pp Paperback

Online price: $113.25
13% Off the RRP of $130.25

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business. Table of Contents Chapter 1: Customer Focus and Managing Customer Loyalty Chapter 2: Marketing Performance and Marketing Profitability Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The ...
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582. International Marketing and Export Management, 6th Edition
Author : Gerald Albaum, Edwin Duerr
Published : 08.05.08 by PEARSON EDUCATION AU
Package : 736pp Paperback

Online price: $144.38
13% Off the RRP of $166.38

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 6th edition has ...
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583. Branded Male: Marketing to Men
Author : Tungate, Mark
Published : 15.04.08 by Kogan Page Ltd
Package : 256pp Paperback

Online price: $51.00
22% Off the RRP of $66.00

Usually ships in 1 - 2 weeks.

The male consumer market has exploded recently and heavily branded icons such as David Beckham have risen dramatically in prominence. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the underdeveloped male market. Taking you through all the best strategies for marketing to men and crammed with facts and statistics, Branded Male takes an in-depth ...
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584. Service Operations Management, 3rd Edition
Author : Robert Johnston, Graham Clark
Published : 01.05.08 by PEARSON EDUCATION AU

Online price: $135.43
13% Off the RRP of $155.43

Usually ships within 4 - 5 business days.

Description top # Written specifically to better serve the needs of students on services-orientated operations management courses. # The first European-originated book. # Operations management is set within the wider business context, recognising the impact of other management functions and covering wider issues, such as organisational culture and design, people issues, and customer ...
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585. Consumer Behaviour, 4th Edition
Author : Leon Schiffman, David Bednall , Aron O'Cass , Angela Paladino, Steve Ward, Leslie Kanuk
Published : 7.11.07 by PEARSON EDUCATION AU

Online price: $124.29
13% Off the RRP of $142.29

In Stock - Available for immediate dispatch! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG2101 AT NEWCASTLE, SEMESTER 1 2010 The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students ...
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586. Services Marketing
Author : Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Published : 31.03.08 by MCGRAW-HILL
Package : 576pp Paperback

Online price: $71.95
13% Off the RRP of $82.95

Usually ships within 3-5 business days.

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks ...
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587. Marketing Strategy (This is an old edition. Please see new edition - ISBN: 9780071014847)
Author : Orville Walker, John Gountas, Felix Mavondo
Published : 31.01.08 by MCGRAW-HILL

Online price: $94.95
24% Off the RRP of $124.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Marketing Strategy: A Decision-Focused Approach PART 1: Introduction to Strategy Chapter 1 Market-oriented perspectives underlie successful corporate, business and marketing strategies Chapter 2 Corporate strategy decisions and their marketing implications Chapter 3 Business strategies and their marketing implications PART 2: Opportunity analysis Chapter 4 Understanding market opportunities ...
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588. Relationship Marketing
Author : Tracy Harwood, Tony Garry, Anne Broderick
Published : 31.12.07 by MCGRAW-HILL
Package : 264pp Paperback

Online price: $118.95
17% Off the RRP of $142.95

This item is available to backorder. Usually ships within 7 - 10 working days

Description This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual ...
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589. Contemporary Advertising, 11th Edition
Author : William Arens, Michael Weigold, Christian Arens
Published : 30.04.07 by MCGRAW-HILL
Package : 752pp Paperback

Online price: $132.95
13% Off the RRP of $152.95

Usually ships within 3-5 business days.

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee table book? for Advertising, it is known for its current examples, the author?s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his ...
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590. Services Marketing, 5th Edition
Author : Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Published : 30.06.08 by MCGRAW-HILL
Package : 736pp Hardcover

Online price: $111.95
24% Off the RRP of $147.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR MKTG6103 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for ...
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591. Business Marketing: Connecting Strategy, Relationships, and Learning, 4th Edition
Author : F. Robert Dwyer, John Tanner
Published : 31.05.08 by MCGRAW-HILL
Package : 704pp Hardcover

Online price: $125.95
13% Off the RRP of $144.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of ...
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592. Essentials of Marketing Research
Author : Joseph Hair, Jr., Mary Wolfinbarger, Robert Bush, David Ortinau
Published : 31.05.08 by MCGRAW-HILL
Package : 400pp Paperback

Online price: $116.95
13% Off the RRP of $134.95

Usually ships within 3-5 business days.

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough ...
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593. Intergrated Marketing Communications
Author : Hans Ouwersloot, Tom Duncan
Published : 31.01.08 by MCGRAW-HILL
Package : 672pp Paperback

Online price: $124.95
0% Off the RRP of $124.95

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.

Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent, consistent and clear use of a company?s communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these ...
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594. ABCs of Relationship Selling, 10th Edition
Author : Charles Futrell
Published : 31.05.08 by MCGRAW-HILL
Package : 560pp Paperback

Online price: $121.95
13% Off the RRP of $139.95

Usually ships within 3-5 business days.

ABC?s of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to ...
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595. M: Marketing w/Review Cards & OLC Access Card
Author : Dhruv Grewal, Michael Levy
Published : 31.05.08 by MCGRAW-HILL

Online price: $67.95
13% Off the RRP of $77.95

Usually ships within 3-5 business days.

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students? and professors? needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply ...
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596. Marketing
Author : Roger Kerin, John McDonnell, Julian de Meyrick, Tony Garrett, Michel Rod, Robert Rugimbana, Steven Hartley, William Rudelius
Published : 31.12.07 by MCGRAW-HILL

Online price: $134.95
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The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Kerin, Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. ...
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597. Marketing: An Introduction, 9th Edition
Author : Gary Armstrong, Philip Kotler
Published : 21.02.08 by PRENTICE HALL AUST
Package : 672pp Paperback

Online price: $142.10
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Description top For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. New To This Edition top NEW! Expanded Coverage of Integrated Marketing Communications The chapters on integrated marketing communications have been completely restructured to reflect ...
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598. Marketing + OneKey for CourseCompass Pack, 7th Edition (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442511248)
Author : Philip Kotler , Northwestern University ; Linden Brown ; Suzan Burton , Macquarie Graduate School of Management ; Ken Deans , University of Otago; Gary Armstrong , University of North Carolina;
Published : 19.12.06 by PRENTICE HALL
Package : 930pp Paperback

Online price: $141.00
13% Off the RRP of $162.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Introductory marketing courses need to be supported by a text which not only excites and motivates students to learn this dynamic discipline but is also reliable, comprehensive and written to provide a solid foundation for their further studies. Kotler, Brown, Adam, Burton and Armstrong is now in its 7th edition and continues to provide an authoritative and holistic platform for marketing ...
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599. Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
Author : MICHAEL MILLER
Published : March 2008 by John Wiley & Sons
Package : 336pp Hardcover

Online price: $0.00
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This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more ...
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600. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
Author : Mike Moran
Published : 19.09.07 by IBM Press
Package : 408pp Paperback

Online price: $23.95
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About the Author Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ...
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