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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 551-600 of 790 titles found

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551. Contemporary Marketing 2009 Update (13th Edition)
Author : Louis E. Boone, David L. Kurtz
Published : 04.01.08 by South Western Pub Co
Package : 784pp Paperback

Online price: $177.95
13% Off the RRP of $204.95

Usually ships within 3-4 business days.

Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that ...
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552. Contemporary Marketing, 13th Edition
Author : Louis E. Boone, David L. Kurtz
Published : 03.01.07 by South Western Pub Co
Package : 784pp Paperback

Online price: $103.95
13% Off the RRP of $119.95

Usually ships within 3-4 business days.

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a ...
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553. Marketing, 3rd Edition
Author : James L. Burrow
Published : 15.01.08 by South Western Pub Co

Online price: $160.95
13% Off the RRP of $184.95

Usually ships within 3-4 business days.

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a 'big picture' perspective. Because most ...
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554. Analysis for Marketing Planning, 7th Edition
Author : Donald Lehmann, Russell Winer
Published : 15.02.07 by MCGRAW-HILL
Package : 312pp Hardcover

Online price: $122.95
17% Off the RRP of $147.95

Usually ships within 3-5 business days.

Description Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects ...
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555. Essentials of Marketing with Student CD, 11th Edition
Author : William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
Published : 30.04.08 by MCGRAW-HILL
Package : 704pp Hardcover

Online price: $104.95
24% Off the RRP of $137.95

Usually ships within 3-5 business days.

Description This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices.' It builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the 'four Ps' to the ...
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556. Preface to Marketing Management, 11th Edition
Author : J. Paul Peter, James Donnelly, Jr
Published : 31.05.08 by MCGRAW-HILL
Package : 288pp Hardcover

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-5 business days.

Description Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing ...
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557. Strategic Marketing, 9th Edition
Author : David Cravens, Nigel Piercy
Published : 30.04.08 by MCGRAW-HILL
Package : 800pp Hardcover

Online price: $115.95
24% Off the RRP of $152.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an old edition. For the new edition, please search the ISBN: 9780078028908 PRESCRIBED TEXT FOR 24730 (ADVANCED MARKETING MANAGEMENT) AT UTS, SEMESTER 2 2008 Description Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing ...
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558. Matching Supply with Demand: An Introduction to Operations Management, 2nd Edition
Author : Gerard Cachon, Christian Terwiesch
Published : 31.05.08 by MCGRAW-HILL
Package : 504pp Paperback

Online price: $128.95
13% Off the RRP of $147.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR ECMT2640 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2010 MATCHING SUPPLY WITH DEMAND by Cachon and Terwiesch is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal ...
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559. Marketing, 9th Edition
Author : Roger Kerin, Steven Hartley, William Rudelius
Published : 31.05.08 by MCGRAW-HILL
Package : 800pp Paperback

Online price: $119.95
13% Off the RRP of $137.95

Usually ships within 3-5 business days.

Description Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty?from the professor who just ...
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560. Principles of Marketing, 4th Edition (For the new 5th edition, please see ISBN 9781442531109)
Author : Philip Kotler, Stewart Adam, Sara Denize, Gary Armstrong
Published : 28.08.08 by PEARSON EDUCATION AU
Package : 645pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 PRESCRIBED TEXT FOR BMA151 AT UTAS HOBART SUMMER SCHOOL 2011/12 Principles of Marketing, 4e provides a concise and accessible introduction to marketing from the leading authority in this field. The new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. The mix of ...
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561. Essentials of Contemporary Advertising, 2nd Edition
Author : William F. Arens, David Schaefer, SACRAMENTO CITY COLLEGE, Michael F. Weigold, University of Florida @ Gainesville
Published : 16.04.08 by MCGRAW-HILL
Package : 592pp Paperback

Online price: $176.95
17% Off the RRP of $212.95

Usually ships within 3-5 business days.

Description Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's 'real life.' This approach truly transcends the conceptual ...
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562. International Marketing: Second Asia Pacific Edition - This is an OLD EDITION. To order the NEW edition, please perform a new search using the following ISBN: 9781742166032
Author : Kotabe
Published : 30.04.08 by John Wiley & Sons
Package : 648pp Paperback

Online price: $103.95
13% Off the RRP of $119.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Description International Marketing: Second Asia-Pacific Edition is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the origional Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. The book aims to help Australasian students understand contemporary ...
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563. Launching New Ventures: An Entrepreneurial Approach, 5th Edition
Author : Kathleen R. Allen (Author)
Published : 01.02.08 by
Package : 581pp Hardcover

Online price: $115.95
20% Off the RRP of $144.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Book Description In Launching New Ventures, Allen prepares students to spearhead new initiatives-paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand ...
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564. Critical Marketing: Issues in Contemporary Marketing
Author : Mark Tadajewski (Editor), Douglas Brownlie (Editor)
Published : 31.05.08 by John Wiley & Sons
Package : 414pp Paperback

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing. Acknowledgements ...
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565. Marketing for Engineers, Scientists and Technologists
Author : Tony Curtis
Published : 31.05.08 by John Wiley & Sons
Package : 368pp Paperback

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). Preface ...
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566. Innovation Management and New Product Development, 4th Edition
Author : Paul Trott
Published : 30.03.08 by PEARSON EDUCATION AU

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR ADMMKT305 AT ABA PARRAMATTA - SEMESTER 2 2011 This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to ...
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567. Consumer Behavior, 8th Edition
Author : Michael Solomon
Published : 26.02.08 by PEARSON EDUCATION AU

Online price: $127.67
13% Off the RRP of $146.67

OUT OF PRINT...must be sought from extended supplier network...

Description top For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. New To This Edition top For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the ...
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568. Sports Marketing: A Strategic Perspective: International Edition, 4th Edition
Author : Matthew D Shank
Published : 13.03.08 by PEARSON EDUCATION AU
Package : 480pp Paperback

Online price: $194.18
17% Off the RRP of $233.18

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. New To This Edition top Because Sports is a rapidly changing industry, the fourth edition of this text strives to deliver the most current information about the field. New Examples ...
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569. Advertising, 8th Edition
Author : Sandra Moriarty, Nancy Mitchell, William D. Wells
Published : 01.02.08 by PEARSON EDUCATION AU

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For introductory courses in Advertising. Moriarty teaches students about effective marketing. New To This Edition top Moriarty teaches students about effective marketing. Case Studies: Matching Results to Objectives To ensure all advertising claims are supported, each chapter opens with a case study that features award-winning campaigns ...
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570. Framework for Marketing Management, A, 4th Edition
Author : Philip Kotler, Kevin Keller
Published : 25.02.08 by PEARSON EDUCATION AU
Package : 384pp Paperback

Online price: $111.06
13% Off the RRP of $128.06

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. New To This Edition For graduate and ...
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571. Marketing Management, 13th Edition (For the current 14th edition, please perform a new search using the following ISBN: 9780273753360)
Author : Philip Kotler, Kevin Keller
Published : 25.02.08 by PEARSON EDUCATION AU
Package : 816pp Hardcover

Online price: $153.24
13% Off the RRP of $176.24

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. New To This Edition For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing ...
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572. Fill: Marketing Communications, Enhanced Media Edition, 4th Edition
Author : Chris Fill
Published : 14.03.08 by PEARSON EDUCATION AU

Online price: $123.20
13% Off the RRP of $141.20

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world. New To This ...
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573. Relationship Marketing: Exploring Relational Strategies in Marketing, 3rd Edition
Author : John Egan
Published : 01.04.08 by PEARSON EDUCATION AU
Package : 336pp Paperback

Online price: $108.77
13% Off the RRP of $124.77

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship ...
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574. Market-Based Management, 5th Edition
Author : Roger Best
Published : 24.03.08 by PEARSON EDUCATION AU
Package : 544pp Paperback

Online price: $113.25
13% Off the RRP of $130.25

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business. Table of Contents Chapter 1: Customer Focus and Managing Customer Loyalty Chapter 2: Marketing Performance and Marketing Profitability Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The ...
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575. International Marketing and Export Management, 6th Edition
Author : Gerald Albaum, Edwin Duerr
Published : 08.05.08 by PEARSON EDUCATION AU
Package : 736pp Paperback

Online price: $144.38
13% Off the RRP of $166.38

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 6th edition has ...
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576. Branded Male: Marketing to Men
Author : Tungate, Mark
Published : 15.04.08 by Kogan Page Ltd
Package : 256pp Paperback

Online price: $51.00
22% Off the RRP of $66.00

Usually ships in 1 - 2 weeks.

The male consumer market has exploded recently and heavily branded icons such as David Beckham have risen dramatically in prominence. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the underdeveloped male market. Taking you through all the best strategies for marketing to men and crammed with facts and statistics, Branded Male takes an in-depth ...
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577. Service Operations Management, 3rd Edition
Author : Robert Johnston, Graham Clark
Published : 01.05.08 by PEARSON EDUCATION AU

Online price: $135.43
13% Off the RRP of $155.43

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top # Written specifically to better serve the needs of students on services-orientated operations management courses. # The first European-originated book. # Operations management is set within the wider business context, recognising the impact of other management functions and covering wider issues, such as organisational culture and design, people issues, and customer ...
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578. Consumer Behaviour, 4th Edition
Author : Leon Schiffman, David Bednall , Aron O'Cass , Angela Paladino, Steve Ward, Leslie Kanuk
Published : 7.11.07 by PEARSON EDUCATION AU

Online price: $124.29
13% Off the RRP of $142.29

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG2101 AT NEWCASTLE, SEMESTER 1 2010 The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students ...
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579. Services Marketing
Author : Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Published : 31.03.08 by MCGRAW-HILL
Package : 576pp Paperback

Online price: $71.95
13% Off the RRP of $82.95

Usually ships within 3-5 business days.

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks ...
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580. Marketing Strategy (This is an old edition. Please see new edition - ISBN: 9780071014847)
Author : Orville Walker, John Gountas, Felix Mavondo
Published : 31.01.08 by MCGRAW-HILL

Online price: $94.95
24% Off the RRP of $124.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Marketing Strategy: A Decision-Focused Approach PART 1: Introduction to Strategy Chapter 1 Market-oriented perspectives underlie successful corporate, business and marketing strategies Chapter 2 Corporate strategy decisions and their marketing implications Chapter 3 Business strategies and their marketing implications PART 2: Opportunity analysis Chapter 4 Understanding market opportunities ...
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581. Relationship Marketing
Author : Tracy Harwood, Tony Garry, Anne Broderick
Published : 31.12.07 by MCGRAW-HILL
Package : 264pp Paperback

Online price: $118.95
17% Off the RRP of $142.95

Usually ships within 3-5 business days.

Description This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual ...
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582. Contemporary Advertising, 11th Edition
Author : William Arens, Michael Weigold, Christian Arens
Published : 30.04.07 by MCGRAW-HILL
Package : 752pp Paperback

Online price: $132.95
13% Off the RRP of $152.95

Usually ships within 3-5 business days.

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee table book? for Advertising, it is known for its current examples, the author?s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his ...
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583. Services Marketing, 5th Edition
Author : Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Published : 30.06.08 by MCGRAW-HILL
Package : 736pp Hardcover

Online price: $111.95
24% Off the RRP of $147.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR MKTG6103 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for ...
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584. Business Marketing: Connecting Strategy, Relationships, and Learning, 4th Edition
Author : F. Robert Dwyer, John Tanner
Published : 31.05.08 by MCGRAW-HILL
Package : 704pp Hardcover

Online price: $125.95
13% Off the RRP of $144.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of ...
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585. Essentials of Marketing Research
Author : Joseph Hair, Jr., Mary Wolfinbarger, Robert Bush, David Ortinau
Published : 31.05.08 by MCGRAW-HILL
Package : 400pp Paperback

Online price: $116.95
13% Off the RRP of $134.95

Usually ships within 3-5 business days.

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough ...
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586. Intergrated Marketing Communications
Author : Hans Ouwersloot, Tom Duncan
Published : 31.01.08 by MCGRAW-HILL
Package : 672pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

Usually ships within 3-5 business days.

Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent, consistent and clear use of a company?s communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these ...
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587. ABCs of Relationship Selling, 10th Edition
Author : Charles Futrell
Published : 31.05.08 by MCGRAW-HILL
Package : 560pp Paperback

Online price: $121.95
13% Off the RRP of $139.95

Usually ships within 3-5 business days.

ABC?s of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to ...
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588. M: Marketing w/Review Cards & OLC Access Card
Author : Dhruv Grewal, Michael Levy
Published : 31.05.08 by MCGRAW-HILL

Online price: $67.95
13% Off the RRP of $77.95

Usually ships within 3-5 business days.

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students? and professors? needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply ...
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589. Marketing
Author : Roger Kerin, John McDonnell, Julian de Meyrick, Tony Garrett, Michel Rod, Robert Rugimbana, Steven Hartley, William Rudelius
Published : 31.12.07 by MCGRAW-HILL

Online price: $134.95
17% Off the RRP of $162.95

Usually ships within 3-5 business days.

The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Kerin, Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. ...
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590. Marketing: An Introduction, 9th Edition
Author : Gary Armstrong, Philip Kotler
Published : 21.02.08 by PRENTICE HALL AUST
Package : 672pp Paperback

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. New To This Edition top NEW! Expanded Coverage of Integrated Marketing Communications The chapters on integrated marketing communications have been completely restructured to reflect ...
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591. Marketing + OneKey for CourseCompass Pack, 7th Edition (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442511248)
Author : Philip Kotler , Northwestern University ; Linden Brown ; Suzan Burton , Macquarie Graduate School of Management ; Ken Deans , University of Otago; Gary Armstrong , University of North Carolina;
Published : 19.12.06 by PRENTICE HALL
Package : 930pp Paperback

Online price: $141.00
13% Off the RRP of $162.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Introductory marketing courses need to be supported by a text which not only excites and motivates students to learn this dynamic discipline but is also reliable, comprehensive and written to provide a solid foundation for their further studies. Kotler, Brown, Adam, Burton and Armstrong is now in its 7th edition and continues to provide an authoritative and holistic platform for marketing ...
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592. Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
Author : MICHAEL MILLER
Published : March 2008 by John Wiley & Sons
Package : 336pp Hardcover

Online price: $0.00
0% Off the RRP of $0.00

Usually ships within 3-4 business days.

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more ...
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593. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
Author : Mike Moran
Published : 19.09.07 by IBM Press
Package : 408pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

About the Author Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ...
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594. The Fundamentals of Creative Advertising (Paperback)
Author : Ken Burtenshaw (Author), Nik Mahon (Author), Caroline Barfoot (Author)
Published : November 5, 2006 by Ava Publishing
Package : 176pp Paperback

Online price: $29.95
50% Off the RRP of $59.95

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

Book Description How advertising agencies create successful campaigns * From the creative brief to the campaign--a full overview of the advertising process An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available to the ...
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595. Marketing: A Practical Approach, 6th Edition
Author : Peter Rix
Published : 15.05.07 by MCGRAW-HILL

Online price: $90.95
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(This is an old edition. To order the new edition, please perform a new search using the following ISBN: 9780070287006) Peter Rix continues to provide students with a strong practical approach to marketing, allowing them to discover how marketing is carried out in the real world. This edition introduces students to the world of marketing, by explaining theoretical concepts, and how these ...
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596. Consumer Behaviour, 5th Edition
Author : Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del Hawkins
Published : 31.10.07 by MCGRAW-HILL

Online price: $104.95
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

(This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780070287099) Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Welcome to the fifth edition of Consumer Behaviour: Implications for Marketing Strategy. Exposure to consumer behaviour principles will ...
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597. Marketing Research, 2nd Edition (Please see new edition - ISBN: 9780070997585)
Author : Joseph Hair, Jr., Bryan Lukas, Ken Miller, Robert Bush, David Ortinau
Published : 15.05.08 by MCGRAW-HILL

Online price: $110.95
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT FOR: 24309-INTRODUCTORY MARKET RESEARCH AT UTS, SEMESTER 2 2008 24720 (MARKETING RESEARCH P/G) AT UTS, SEMESTER 2 2008 Introduction Hair, Lukas & Miller is a concise approach to the dynamic and challenging field of marketing research. Lead author, Associate Professor Bryan Lukas from the University of Melbourne, is joined by new co-author Professor Ken Miller from the ...
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598. Marketing Strategy: A Decision Focused Approach, 6th Edition
Author : Orville Walker, John Mullins and Jr. Boyd
Published : 31.10.07 by MCGRAW-HILL
Package : 368pp Hardcover

Online price: $84.95
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PRESCRIBED TEXT FOR: 24415-MARKETING PLANNING & STRATEGY AT UTS, SEMESTER 2 2008 200087 (STRATEGIC MARKETING MANAGEMENT) AT UWS, SEMESTER 2 2008
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599. Marketing Management: A Strategic Decision-Making Approach, 6th Edition
Author : MULLINS
Published : 14.11.06 by MCGRAW-HILL
Package : 560pp Paperback

Online price: $125.95
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Description Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to ...
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600. Marketing Research - OUT OF PRINT. FOR THE 4TH EDITION PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781743078761
Author : Joseph Hair, Jr., Robert Bush, David Ortinau
Published : 30-NOV-08 by MCGRAW-HILL
Package : 720pp Paperback

Online price: $0.00
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THIS ISBN IS CURRENTLY UNAVAILABLE. FOR THE CURRENT EDITION PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781743078761 Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional ...
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