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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 601-650 of 796 titles found

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601. The Fundamentals of Creative Advertising (Paperback)
Author : Ken Burtenshaw (Author), Nik Mahon (Author), Caroline Barfoot (Author)
Published : November 5, 2006 by Ava Publishing
Package : 176pp Paperback

Online price: $29.95
50% Off the RRP of $59.95

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

Book Description How advertising agencies create successful campaigns * From the creative brief to the campaign--a full overview of the advertising process An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available to the ...
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602. Marketing: A Practical Approach, 6th Edition
Author : Peter Rix
Published : 15.05.07 by MCGRAW-HILL

Online price: $90.95
13% Off the RRP of $104.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

(This is an old edition. To order the new edition, please perform a new search using the following ISBN: 9780070287006) Peter Rix continues to provide students with a strong practical approach to marketing, allowing them to discover how marketing is carried out in the real world. This edition introduces students to the world of marketing, by explaining theoretical concepts, and how these ...
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603. Consumer Behaviour, 5th Edition
Author : Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del Hawkins
Published : 31.10.07 by MCGRAW-HILL

Online price: $104.95
24% Off the RRP of $137.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

(This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780070287099) Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Welcome to the fifth edition of Consumer Behaviour: Implications for Marketing Strategy. Exposure to consumer behaviour principles will ...
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604. Marketing Research, 2nd Edition (Please see new edition - ISBN: 9780070997585)
Author : Joseph Hair, Jr., Bryan Lukas, Ken Miller, Robert Bush, David Ortinau
Published : 15.05.08 by MCGRAW-HILL

Online price: $145.90
13% Off the RRP of $167.90

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT FOR: 24309-INTRODUCTORY MARKET RESEARCH AT UTS, SEMESTER 2 2008 24720 (MARKETING RESEARCH P/G) AT UTS, SEMESTER 2 2008 Introduction Hair, Lukas & Miller is a concise approach to the dynamic and challenging field of marketing research. Lead author, Associate Professor Bryan Lukas from the University of Melbourne, is joined by new co-author Professor Ken Miller from the ...
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605. Marketing Strategy: A Decision Focused Approach, 6th Edition
Author : Orville Walker, John Mullins and Jr. Boyd
Published : 31.10.07 by MCGRAW-HILL
Package : 368pp Hardcover

Online price: $84.95
13% Off the RRP of $97.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: 24415-MARKETING PLANNING & STRATEGY AT UTS, SEMESTER 2 2008 200087 (STRATEGIC MARKETING MANAGEMENT) AT UWS, SEMESTER 2 2008
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606. Marketing Research - OUT OF PRINT. FOR THE 4TH EDITION PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781743078761
Author : Joseph Hair, Jr., Robert Bush, David Ortinau
Published : 30-NOV-08 by MCGRAW-HILL
Package : 720pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

THIS ISBN IS CURRENTLY UNAVAILABLE. FOR THE CURRENT EDITION PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781743078761 Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional ...
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607. Advertising and Promotion: An Integrated Marketing Communications Perspective, 7th Edition w/ Premium Content Card
Author : George Belch, Michael Belch
Published : 29.05.06 by MCGRAW-HILL

Online price: $151.95
13% Off the RRP of $174.95

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Description Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best ...
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608. Advertising & Promotion + Mountain Bike Mania Promotional Plan
Author : Belch & Dann + Waller
Published : 11.05.06 by MCGRAW-HILL

Online price: $163.95
13% Off the RRP of $187.95

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PRESCRIBED TEXT FOR 24210-ADVERTISING & PROMOTIONS MANAGEMENT AT UTS, SEMESTER 2 2008
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609. Advertising & Promotion + Powerweb + Anz Supplement, 7th Edition
Author : Belch & Dann
Published : 15.06.06 by MCGRAW-HILL

Online price: $138.95
13% Off the RRP of $159.95

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PRESCRIBED TEXT FOR 24736 (MARKETING COMMUNICATION) AT UTS, SEMESTER 2 2008
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610. Principles of Marketing + OneKey for WebCT Pack, 3rd Edition
Author : Kotler, Adam, Brown & Armstrong Activb
Published : 28.10.05 by PRENTICE HALL

Online price: $97.95
13% Off the RRP of $112.95

Usually ships within 4 - 5 business days.

Description top Principles of Marketing, 3e provides a concise and accessible introduction to marketing. The new edition retains its authoritative presentation of marketing theory. It also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces in its efforts to balance an organisation's objectives and resources ...
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611. Principles of Marketing + OneKey for Blackboard Pack, 3rd Edition
Author : Kotler, Adam, Brown & Armstrong Activb
Published : 28.10.05 by PRENTICE HALL
Package : 598pp Package

Online price: $97.95
13% Off the RRP of $112.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG1001 AT UNIVERISTY OF SYDNEY, SEMESTER 2 2008 PRESCRIBED TEXT FOR 24108-MARKETING FOUNDATIONS AT UTS, SEMESTER 2 2008 Principles of Marketing, 3e provides a concise and accessible introduction to marketing. The new edition retains its authoritative presentation of marketing theory. It also offers the reader a rich variety of examples and applications illustrating the ...
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612. Marketing, 7th edition (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442511248)
Author : Philip Kotler , Northwestern University - Linden Brown , University of Technology, Sydney - Stewart Adam , Deakin University - Suzan Burton , Macquarie Graduate School of Management - Gary Armstrong , University of North Carolina
Published : 19.12.06 by PEARSON EDUCATION AU

Online price: $118.95
13% Off the RRP of $136.95

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Description top Take a Fresh Look! Introductory marketing courses need to be supported by a text which not only excites and motivates students to learn this dynamic discipline but is also reliable, comprehensive and written to provide a solid foundation for their further studies. Kotler, Brown, Adam, Burton and Armstrong is now in its 7th edition and continues to provide an ...
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613. Introduction to Tourism in Australia: development, issues and change, 5th Edition
Author : Colin Michael Hall
Published : 21.12.06 by PEARSON EDUCATION AU

Online price: $117.95
12% Off the RRP of $132.95

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The fifth edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms of the events, developments and literature of recent years with new pedagogy added to create an even ...
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614. Marketing: In Black and White
Author : Monger, Brian
Published : 18.01.07 by

Online price: $91.95
9% Off the RRP of $100.95

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Good marketing skills are essential to the success of any business or organisation. More than just 'selling' a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer's needs better than the competition. The learning features of this new Australian text spell out in black and white the fundamental marketing ...
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615. Consumer Behaviour: buying, having, being
Author : Michael R. Solomon, Stephen Dann, Susan Dann, Rebekah Russell-Bennett
Published : 30.10.06 by PRENTICE HALL
Package : 606pp Paperback

Online price: $114.34
13% Off the RRP of $131.34

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Description top Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ...
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616. Principles of Marketing
Author : Kotler,Adam, Brown & Armstrong:Activbook
Published : 28.10.05 by PEARSON EDUCATION AU

Online price: $97.95
13% Off the RRP of $112.95

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Principles of Marketing, 3e provides a concise and accessible introduction to marketing. The new edition retains its authoritative presentation of marketing theory. It also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces in its efforts to balance an organisation's objectives and resources against needs and ...
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617. Marketing Research: An applied orientation, 3rd Edition
Author : Malhotra, Hall, Shaw & Oppenheim
Published : 16.12.05 by PEARSON EDUCATION AU
Package : 912pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

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PRESCRIBED TEXT FOR MKT240 AT CSU DISTANCE ED, SEMESTER 2 2011 For undergraduate courses in Marketing Research. Marketing Research: an applied orientation 3e contains a comprehensive coverage of qualitative and quantitative research. The content is practical and up-to-date, and is based on an applied and managerially focused approach. Mathematics and statistics have been written in a ...
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618. Product Strategy And Management, 2nd Edition
Author : Michael Baker, Susan Hart
Published : 14.05.07 by
Package : 560pp Paperback

Online price: $114.95
11% Off the RRP of $129.95

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Description top From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for ...
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619. Marketing Management and Strategy - 4th edition
Author : Doyle
Published : 18.05.06 by Pearson Education
Package : 464pp Paperback

Online price: $101.95
10% Off the RRP of $112.95

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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, ...
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620. Marketing Research: An International Approach
Author : Marcus Schmidt, Svend Hollensen
Published : 27.06.06 by
Package : 632pp Paperback

Online price: $134.95
9% Off the RRP of $147.95

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PRESCRIBED TEXT FOR MKTG6202 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international ...
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621. Principles Of Marketing, 12th Edition
Author : Kotler & Armstrong
Published : 27.02.07 by PEARSON EDUCATION AU
Package : 736pp Hardcover

Online price: $116.95
13% Off the RRP of $133.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

New To This Edition How do you integrate customer value and customer relationships into your course? Extended emphasis on the innovative customer-value and customer-relationships framework. Five value themes are now found throughout the text: * Creating value for customers in order to capture value from customers in return. * Building and managing strong, value-creating brands. ...
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622. Strategic Marketing Problems: Cases and Comments: International Edition, 11th Edition
Author : Roger Kerin, Robert Peterson
Published : 27.09.06 by
Package : 736pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

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Description top For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world. New To This Edition top How do you go about finding the perfect cases to use in your course? 44 class tested cases - Sixty percent of the cases are new, revised or updated for this edition! Cases provide ...
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623. Marketing: Real People, Real Choices, 5th Edition
Author : Michael Solomon, Greg Marshall, Elnora Stuart
Published : 28.11.06 by PRENTICE HALL
Package : 640pp Paperback

Online price: $121.95
13% Off the RRP of $139.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR: 24734 (MARKETING MANAGEMENT) AT UTS, SEMESTER 2 2008 24746 (MARKETING CONCEPTS & APPLICATIONS) AT UTS, SEMESTER 2 2008 Description top For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. ...
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624. Marketing Research & SPSS 13.0 Student CD Pkg.
Author : Burns & Bush
Published : 29.11.05 by PRENTICE HALL
Package : 695pp Paperback

Online price: $136.95
13% Off the RRP of $157.95

Usually ships within 4 - 5 business days.

Book Description Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.
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625. Marketing Research Video Library DVD, 5th Edition
Author : Naresh K Malhotra
Published : 12.06.06 by

Online price: $47.95
13% Off the RRP of $54.95

Usually ships within 4 - 5 business days.

Eight videos new to this edition, each portraying a different contemporary company and illustrating a different angle of marketing research. Includes clips on Nike, Starbucks, Intel, and others. Plus, an hour long clip that concentrates on focus groups by showing a live group in action.
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626. Strategic Brand Management, 3rd Edition
Author : Kevin Keller , Dartmouth College
Published : 13.06.07 by
Package : 720pp Hardcover

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKT235 AT CSU DISTANCE ED, SEMESTER 2 2011 Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. New To This Edition top NEW! 1. Updated Branding Briefs and academic references. Over half the 100-plus branding briefs and other examples within the text ...
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627. Retail Management: A Strategic Approach, 10th Edition
Author : Joel R. Evans, Barry Berman
Published : 22.03.06 by PRENTICE HALL
Package : 704pp Paperback

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR 200089 (RETAIL MANAGEMENT) AT UWS, SEMESTER 2 2008 Description top For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and ...
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628. Marketing Metrics: 50+ Metrics Every Executive Should Master
Author : Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Published : 1.6.2006 by PRENTICE HALL PTR

Online price: $43.95
13% Off the RRP of $49.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG6201 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 For students taking courses in Marketing Research and Marketing Management. Marketing Metrics shows how to maximize effectiveness and ensure accountability for every dime spent on Marketing. This definitive guide to state of the art marketing metrics creates a 'dashboard' that shows exactly how to get the ...
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629. Learning Aid to Accompany Marketing: Creating and Delivering Value, 4th edition
Author : Pascale Quester, Robyn McGuiggan
Published : 2004-06-15 by MCGRAW-HILL

Online price: $49.95
13% Off the RRP of $57.95

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630. Marketing: Creating and Delivering Value, 4/e + OLC
Author : Pascale Quester, Robyn McGuiggan
Published : 2003-08-30 by MCGRAW-HILL
Package : 1pp Paperback

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-5 business days.

Pedagogy Chapter Opener - Inside Out For each chapter, an interview with a marketing professional from a successful business provides an insight into how their company applies the topic of the chapter. These interviews give you exposure to real-life scenarios. Market planning steps At the beginning of specific chapters, this feature shows you which step of the marketing plan the content of the ...
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631. Ulitimate Maketing Plan 3rd Edition
Author : Dan Kennedy
Published : 30.4.2006 by Adams Media Corporat
Package : 240pp Paperback

Online price: $25.95
15% Off the RRP of $29.95

Usually ships within 1-2 weeks.

- From the author of the BusinessWeek bestseller, No B.S. Business Success - Includes the latest information on online and buzz marketing--plus contributor 'best strategies' - Features updated cover and interior layout
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632. Winning at New Products: Accelerating the Process from Idea to Launch (3rd Edition)
Author : Robert Gravlin Cooper
Published : 1.8.2001 by Perseus Books Group
Package : 416pp Paperback

Online price: $50.95
15% Off the RRP of $59.95

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The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded ...
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633. Search Engine Optimization And Marketing for Beginners (Paperback)
Author : Renee Kennedy, Terry Kent
Published : April 2005 by Universal Publishers
Package : 128pp Paperback

Online price: $50.95
15% Off the RRP of $59.95

Usually ships within 1-2 weeks.

Search engine optimization requires strong organization. Organization will put you above your competition. This book teaches you a successful optimization process. Some highlights are: - How search engines work - Variables that will affect search engine ranks - Link popularity - Five samples of pages that work in the engines - How to submit - How to analyze your progress - A troubleshooting ...
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634. Marketing Warfare: 20th Anniversary Edition
Author : Al Ries & Jack Trout
Published : 22.11.05 by MCGRAW-HILL
Package : 224pp Paperback

Online price: $29.95
31% Off the RRP of $42.95

This item is available to backorder. Usually ships within 7 - 10 working days

It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: A fresh perspective on ...
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635. Making Marketing Happen: How Great Companies Make Strategic Planning Work
Author : Brian Smith
Published : 27.6.2005 by BUTTERWORTH-HEINEMAN
Package : 336pp Paperback

Online price: $80.00
16% Off the RRP of $95.00

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636. New Products Management, 8th Edition
Author : C. Merle Crawford, C. Anthony Di Benedetto
Published : 31.03.05 by MCGRAW-HILL

Online price: $256.95
17% Off the RRP of $309.95

In Stock - Available for immediate dispatch! _____________________ N.Sydney : In Stock

Description New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a ...
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637. Selling: Managing Customer Relationships, 3rd Edition
Author : Peter Rix
Published : 15.12.05 by MCGRAW-HILL

Online price: $82.95
17% Off the RRP of $99.95

This item is available to backorder. Usually ships within 7 - 10 working days

Prescribed text for: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: 17855 Subject: Certificate IV in Marketing Course Code: BSBPRO401A Subject: Develop Product Knowledge Course Code: BSBREL402A Subject: Build Client Relationships and Business Networks Introduction This brand new edition reflects the substantial changes that have occurred in ...
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638. Marketing: Creating and Delivering Value, 5th Edition
Author : Pascale Quester, Robyn McGuiggan
Published : 30.09.06 by MCGRAW-HILL

Online price: $143.90
17% Off the RRP of $172.90

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PRESCRIBED TEXT FOR: BSB50401 (DIPLOMA OF BUSINESS (MANAGEMENT)) SR060103 (ADVANCED DIPLOMA OF SPORT & RECREATION) THT50102 (DIPLOMA OF TOURISM (MARKETING & PROD DEV)) AT ABA NORTH SYDNEY, SEMESTER 2 2008 Introduction Quester and McGuigan?s text has evolved from the traditional 4 Ps, embracing new shifts and trends in the industry and taking introductory students on an exploration of ...
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639. Marketing: Concepts and Strategies, 12th Edition + Upgrade CD-ROM
Author : Pride
Published : 08.08.02 by John Wiley & Sons

Online price: $91.95
20% Off the RRP of $114.95

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640. New Product Development: Managing and Forecasting for Strategic Success
Author : Robert J. Thomas
Published : 15.10.07 by John Wiley & Sons
Package : 368pp Paperback

Online price: $59.95
28% Off the RRP of $82.95

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Description: Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts. Table of Contents: STRUCTURING NEW PRODUCT DEVELOPMENT. Why New ...
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641. Agency Account Handling: Avoiding Blood, Sweat and Tears
Author : Michael Sims
Published : 31.05.04 by
Package : 204pp Hardcover

Online price: $69.95
28% Off the RRP of $96.95

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PRESCRIBED TEXT FOR ADV313 AT CSU DISTANCE ED, SEMESTER 2 2011 Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' ...
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642. Measuring Marketing: 103 Key Metrics Every Marketer Needs
Author : JOHN DAVIS
Published : 1.11.2006 by John Wiley & Sons
Package : 440pp Paperback

Online price: $34.95
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Description: Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the ...
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643. SPSS: Analysis Without Anguish Using SPSS Version 13.0 for Windows **THIS IS A PRE-OWNED COPY. PLEASE READ THE DESCRIPTION**
Author : Coakes
Published : 01.10.05 by John Wiley & Sons

Online price: $10.95
76% Off the RRP of $44.95

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

***THIS IS A PRE-OWNED COPY - in good condition. The book has been read. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Slight wear to cover. *** **PLEASE CONTACT BOOKWARE CUSTOMER SERVICE FOR MORE INFORMATION** This latest edition of SPSS: Analysis Without Anguish is based on Version 13.0 of SPSS for Windows. SPSS is a sophisticated piece of software ...
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644. Strategic Marketing Management: A Pacific Rim Edition
Author : David A. Aaker
Published : 31.03.05 by John Wiley & Sons
Package : 431pp Paperback

Online price: $103.95
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PRESCRIBED TEXT FOR 6371 Marketing Management And Planning AT UNIVERSITY OF CANBERRA, SEMESTER 2 2010 This Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text\'s relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific. Marketing ...
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645. Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources
Author : WILSON, A
Published : 15.04.02 by Kogan Page Ltd
Package : 294pp Paperback w/ CD

Online price: $28.95
22% Off the RRP of $36.95

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PRESCRIBED TEXT FOR AT APM College of Business and Communication, 2011 This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical ...
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646. Creative Arts Marketing, 2nd Edition
Author : Hill
Published : 02.01.03 by BUTTERWORTH-HEINEMAN

Online price: $96.00
15% Off the RRP of $113.00

Usually ships within 1-2 weeks.

PRESCRIBED TEXT FOR 27752 (MARKETING FOR THE ARTS) AT UTS, SEMESTER 2 2008
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647. Internal Marketing
Author : AHMED
Published : 14.11.02 by BUTTERWORTH-HEINEMAN

Online price: $77.99
10% Off the RRP of $86.99

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648. Marketing Communications
Author : John R. Rossiter, Steven Bellman
Published : 30.11.04 by PEARSON EDUCATION AU

Online price: $131.34
15% Off the RRP of $154.34

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Description top Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand ...
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649. Understanding Marketing Research
Author : Elvan Tong, Doug Taylor
Published : 15.08.04 by
Package : 273pp Paperback

Online price: $63.31
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PRESCRIBED TEXT AT: APM College of Business and Communication - 2011 This new Australian text has been written in an easy to read style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities to reinforce students learning, ...
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650. Introduction to Marketing
Author : Mark Gabbott, Monash University
Published : 2003-11-30 00:00:00 by PRENTICE HALL

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The Value Exchange Framework underlies the structure and content of this brand new introductory marketing offering. The role of marketing is to facilitate the achievement of the organisations objectives be it selling physical products, providing services, communicating ideas or generating knowledge both within and between itself and the wider community. The concepts of understanding, creating, ...
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